What is digital marketing: Peeking into the wonders of optimized advertising


WWW = Wide World of Wonder! Digital marketing changed the definition of the web for me! And what is digital marketing? Well, if you’ve ever been on the internet, you have encountered digital marketing. Any form of advertising, promoting, and marketing on any online platform is called digital marketing. Not only is online marketing far more effective than offline marketing, it is truly accessible to customers all around the world. Everyone is hopping on the marvelous wagon of digital marketing; let us take you for a ride too.

What are the different ways in which digital marketing is done?
1. Content Marketing: We all know that content is king! If you’ve got the content right, half the job is done. Through content marketing, the brand shows the value of the product/service in question to convert leads and drive incremental sales.

2. Email Marketing: This form of marketing involves sending bulk emails to customers regarding deals on products. It’s an inexpensive way to increase sales and customer loyalty. Email marketing is one of the most efficient ways to put a marketing campaign out there. The trick that works in email marketing is to be regular, putting a personal touch to the emails, and making sure that you don’t spam!

3. Mobile marketing: What are your eyes glued to the most in your everyday life? The answer is crystal clear to all of us. Mobile marketing is done through SMS, by customizing advertisements for a mobile screen, and much more. Strategies such as geolocation are often made use of to market products to customers in a specific location. Mobile marketing has the highest conversion rates!

4. Social Media Marketing: Social media is where everyone is connected so why not promote your product there? Social Media Optimization (SMO) is basically the tactic through which brands and companies make themselves visible on any and every social media outlet. This can range from paid advertisements on social media to publishing engaging content regularly. Social media marketing is a great way to create an everlasting brand image!

What makes digital marketing possible?
1. Search Engine Optimization (SEO): SEO is the most indispensable marketing strategy. This basically means that brands try hard to be the first ones to pop up in the Search Engines Result Pages (SERP). The trick here is to create useful content for your users, use relevant keywords in that content, and know what your customers will search for on Google. Because let’s be honest, no one looks on the second page of the search results!

2. Advertisements: Ads are all around us, aren’t they? This is the creative area of digital marketing. Businesses thrive or crumble based on how good their online advertising actually is. Platforms like Google AdWords provide a niche for companies to put up their products and listings so that they gain maximum visibility. Pay-Per-Click is another marketing strategy where every time you click on an ad, you get directed to the advertiser’s website and the publishers are paid. This helps the businesses in getting traffic to their website.

3. Web analytics: This is the brains behind digital marketing. Web and digital analytics in the simplest sense are like a calculator to check how SEO-friendly your content is. Tools of data analysis make one aware of what the users are actually looking for. For a digital marketer, data from web analysis helps in making decisions regarding advertising as well as promotional strategies.  A digital marketing course will help you get familiar with web analytics in order to check how much traffic you are getting on your website and through which platform!

What are my career options once I learn digital marketing?
1. SEO Executive: Once a digital marketing certification helps you learn SEO, you are ready to take over the world! The most important role of an SEO executive is to decide what sort of content should be produced and its long-term effects. In addition to this, you will be responsible for conducting keyword research, running PPC campaigns, improving site performance, and formulating ways in which you can attract traffic to your website.

2. Social Media Manager: You will be responsible for creating social media marketing strategies and taking decisions regarding what should be published on various online platforms. Visual design, engagement tactics, and promotion strategies are some of the many ways in which social media managers maintain and increase the online visibility of their brands and businesses.

3. Copywriter: Are you the master of cheeky one-liners and want to make use of your talent? Then, there’s plenty for you to do in digital marketing. When it comes to designing advertisements or publishing blog posts, copywriters are the true saviors! You aren’t just responsible for writing a line, you are also the voice of the brand!

4. Analytics manager: You already know what web analytics is. An analytics manager is responsible for using the data through web analytics in order to create the most effective business strategies. These strategies then go on to determine the future of the business.

Oh, boy! Isn’t digital marketing truly enthralling? I know you can’t contain yourself so check out Internshala’s Digital Marketing training course– get an additional 10% discount and learn all the strategies that will help you create smooth sailing online marketing tactics.

Image credits: Fifteen Design

19 thoughts on “What is digital marketing: Peeking into the wonders of optimized advertising

  • April 5, 2018 at 1:11 PM

    I want to learn more about digital marketing.

  • April 10, 2018 at 7:10 PM

    Digital Marketing is very important. Especially in this day and age. A lot of people go online 24/7, why not take advantage of it? Thank you for this blog,

  • August 19, 2018 at 1:52 AM

    Great , I also learn digital marketing from internshala training course ,they teach Very well and I also done seo for my website after learning digital marketing, you can see example https://web4study.com/ that how effective I done seo ,this all credit goes to internshala training.
    Thanks a lot for your support #Internshala.

  • August 21, 2018 at 2:22 PM


    Thanks for sharing comprehensive post, your post having informative & valuable content, it will be helpful, appreciated your efforts.

  • August 29, 2018 at 10:52 AM

    I have tried all the tricks but my website search ranking doesn’t improved. What can i do…..?

  • March 11, 2019 at 2:47 PM

    Thank you very much for sharing detailed information o digital marketing, it’s very useful article and hope to read more about your experience.

  • December 13, 2019 at 3:32 PM

    I really admired your post, such great and useful information that you have mentioned here.

  • January 15, 2020 at 11:37 AM

    Build your own brand and customers. Connect with The Most Trusted SMS Provider in India. Attractive Price with Guarantee 100% Delivery. Call: 9907922122 visit https://www.smsgatewayhub.com

  • March 15, 2020 at 12:28 AM

    Thanks for this post. Digital marketing is very important for every business.

  • March 30, 2020 at 12:39 AM

    Quite informative post. Digital Marketing is the future. I want to share a brief statistics here. There are 462+ Million active internet users & 230+ Million mobile Social Media users in India on Facebook, Google, YouTube, Linkedin, Instagram & other platforms. Digital Marketing takes up 68% of marketing media in contrast to print (9%), Radio (6%) & TV (5%). Ad spending on Social Media is 29%, on Search it’s 27% & on Video it’s 20%. Job prospects increased 800% with an avg. salary hike of 1.8x. So people should learn this skill to stay employable.

  • July 6, 2022 at 6:46 PM

    Awesome article it is really informative for me. After reading your article it’s clear my doubts about Digital Marketing Thank you for the valuable infomation Sharing With us.

  • September 21, 2022 at 11:58 AM

    what’s the biggest challenge for most businesses when going online
    if you want to know than please contact with us
    click on nake

  • January 11, 2023 at 4:14 PM

    Great article. Digital marketing is the new way of advertising. Every business should adapt this type of marketing. There is no other way left.


Leave a Reply

Your email address will not be published. Required fields are marked *