How I contributed to the development of rural marketing

About the author: Puja Kala, a student of SKUAST, Jammu, shares how she contributed towards bridging the gap between farmers and buyers.

While I was browsing the internet to search for an experience that would add to my resume, I discovered Internshala – an online internships platform which gave me the perfect opportunity to work from home. I was interested in working for social welfare, so I started searching for an opportunity that would help me do so. I came across a month-long internship at Kheti-Badi, an organisation that worked in the agricultural sector and helped farmers connect with buyers online, and applied for it.

Soon after I applied, I received a call from the founder of the organisation for a telephonic interview. He asked me if I had any previous experience of working in the field of agriculture since the internship focused on establishing rapport with farmers and strengthening the buyer-supplier relationship, to which I replied in the affirmative. I was then asked to provide a brief background of my knowledge of agriculture sciences. Next, he questioned me about the marketing aspects of agriculture and agricultural produce. He also enquired about my qualifications and how I planned on managing time for the internship.  A few days later, they informed me that I was hired for the internship.

On my first day, I learnt the basics of the farming community in the region and how the organisation created marketing potential for them. I was responsible for establishing a direct link with farmers via an online platform as well as conducting agricultural research. Based on this research, I wrote articles and papers on topics such as ‘Why traditional farming practices are diminishing in the state of Uttarakhand.’ Along with this, I learnt the use of Voice Over IP calling platform to further disseminate the information on company objectives and establish a direct contact with farmers. I pitched the concept of Kheti-Badi to the farmer and briefed them about the company, the registration procedure, and the benefits they would get by selling their produce online. I also enquired whether their produce was organic or inorganic for future references.

This internship helped me enhance my research and writing skills along with my relationship management skills. During my stint, I came across a farmer who had organic produce but was unable to sell his produce due to lack of access to the market. I realised that most farmers in rural areas face similar situations, and through this internship, I took a small step towards helping them.

I completed my internship and decided to extend it since I wanted to learn more about the market enterprise and make improvements in the situations faced by farmers in our country. Presently, I’m involved with the marketing aspect of the company, focusing on agriculture and rural marketing. I am extremely thankful to Internshala for providing me this enriching and satisfying experience.

If Puja’s story inspired you to make a difference, then check out more agriculture and marketing internships.

19 thoughts on “How I contributed to the development of rural marketing

  • April 18, 2019 at 5:40 PM

    Thanks for sharing your ideas with us.

  • August 18, 2019 at 12:59 PM

    Im a 2nd year student of BSC agriculture I need internship what I want to do for that

    • August 19, 2019 at 2:05 PM

      Hi Rithika,

      Thank you for writing in.

      You can register on Internshala here – Once registered and logged into your account, you may click on the ‘Internships’ button on the dashboard to view all the internships available on the platform.

      You can also filter internships according to your duration available. Hope this helps. :)


  • August 30, 2019 at 1:59 PM

    thank you for sharing this information. it is very amazing’s work very good .

  • August 31, 2019 at 4:49 PM

    Thank you for taking the time and writing this post. Great help for me!

  • September 2, 2019 at 2:32 PM

    Thanks for sharing your experience with us.

  • September 5, 2019 at 12:18 PM

    thank you for sharing this information.when i saw this blog i was surprised because. really it is very wonderful and amazing blog.

  • October 15, 2019 at 10:39 PM

    Thanks for sharing the most beautiful experience this is much informative, It’s very close to my goal and I’ve highlight a couple of great points.

  • November 30, 2019 at 4:19 PM

    Very Nice Article. Good Website.

  • January 15, 2020 at 6:06 PM

    This rural marketing experience will skyrocket you

  • January 17, 2020 at 10:17 PM

    Very simple design with ample room for daily important things. This designer purse is often carried by hand, to the shoulder, or across our body. It is the fantastic bag for dating plus business

  • February 7, 2020 at 6:46 PM

    Thanks for sharing the most beautiful experience this is much informative, It’s very close to my goal and I’ve highlight a couple of great points.

  • February 24, 2020 at 11:09 PM

    This is indeed praiseworthy. Because when you run a business this type of communication has a lot of problems based on human factor. So for this to work well we use this kind of job management software in our company to be able to also fulfill three major tasks like saving time, increase sales and boost our profits.

  • March 13, 2020 at 2:41 PM

    Thank you so much for sharing your experience with us. Keep sharing such tempting information with all of the readers.

  • March 14, 2020 at 9:48 AM

    i look that rural need technologi for infomation. in Vietnam, the farmer can reach to intenet to work

  • March 26, 2020 at 4:27 PM

    I think that all business starts with business plan, not marketing. What are you going to promote if you don’t know who you will promote it to an with what money? You need to write a business plan to get investors’ capital to your side. So I advise you to contact this writing company and ask them to do all writing part, while business part will be done by you.

  • July 20, 2020 at 11:38 PM



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