About the author: Kunal Arora is a 3rd-year student of Maharaja Surajmal Institute of Technology, Delhi. He shares howÂ he took the leap of choosing a career path completely different from his field of study.
I was in my third semester when I realised that I didnâ€™t want to become an engineer. What I hadnâ€™t realised yet was what I did want to be. I knew that I needed to make my resume attractive, but I had no idea whereÂ orÂ how to start. That’s when my cousin came to my rescue andÂ told me that internships are a great way to add to oneâ€™s resume. HavingÂ doneÂ two internships himself, heÂ recommended Internshala to me,Â andÂ I registeredÂ on the platform. In my confusion and cluelessness, I siftedÂ through Internshala, applied for non-technical internships, and hoped for the best.
The first application I made was for a sales development internship at UrbanClap. I didnâ€™t know how to answer the basic â€œWhy should we hire you?â€ question, so I wrote a cursory answer and submitted the application. Unsurprisingly, I didnâ€™t get selected. Ranging from sales to content writingÂ andÂ event management, I applied to all kinds of internships and received all kinds of rejections. Despite being disheartened, IÂ kept trying since I needed an internship experience.Â This time, though, I put more effort into answering the â€œWhy should we hire you?â€ question in a descriptive and clearer manner. Gradually, my application statuses began to changeÂ from â€˜Appliedâ€™ to â€˜Under reviewâ€™.
After four months of struggle and patience, the clouds finally parted. After my profile was shortlisted, I was directly hired for a market research internship at Kriger Campus, a mobile-based education network. I couldn’t believe it; my luck had finally turned around!Â It was a work-from-home internship whereÂ I analysed the current education system and generated ideas to improve it. I communicated with 31 other interns in a WhatsApp group; weÂ were the alpha testers who checked every facet of the app. I conducted surveys and participated in group discussions and brainstorming sessions. My ideas were appreciated and implemented which encouraged me. My performance during this internship gave me confidence and clarity about what I was truly interested in, andÂ thatâ€™s when I decided to pursue market research. I applied againÂ during my summer break, and this time it was an internship at Codit Solutions, a company that designs and develops enterprise systems.Â They asked meÂ to research a particular market and give my report in a format specified by them. I got through this round and was selected for the internship. The work there was totally different from my previous internship, but I was excited to try new things. At Codit Solutions, I conducted market research and prepared reports on the research. This internship gave me many new insights into how market research helps a business.
Next, I applied toÂ another internship at an IT company called Walkover, where I went through 3 rounds of selection. In the first twoÂ rounds,Â theyÂ asked meÂ to write a pitch for cold callingÂ andÂ to create a survey on the exotic vegetable market in India. The final round was a telephonic interview with HRÂ wherein they enquired about my educational background, hobbies, and my interest in doing market research.Â During this internship, I conducted cold calls and surveysÂ on restaurant databasesÂ and maintained the response sheets.Â I also got the opportunity toÂ work asÂ a campus ambassador of IIM Bangalore.Â I filled a questionnaire and prepared a marketing plan, and once I was shortlisted,Â I was tasked with promoting their fest, Unmaad.
My four internships completely rebranded my skill set and gave my career a direction. When I first started looking for internships, I didn’t know what to pursue, soÂ I worked in various fields before realising that I wanted to do market research. Then,Â I found an outlet to discover and explore my interest in market research through internships. All these experiencesÂ alsoÂ taught me toÂ persevereÂ and believe in myself, and I’m thankful to Internshala for making this possible.
Are you unsure about which path to follow to find a career you love? Apply now to these cool marketing research internships and find your true calling.