Sales Manager Cover Letter: A Complete Guide
Did you know that 83% of hiring managers read the cover letters to shortlist candidates for an interview? This is why most companies require applicants to submit a cover letter with a resume as a part of their job application process. So, if you are applying for the sales manager position, it is pertinent to craft an effective cover letter that accurately reflects your skills, qualifications, personality, etc.
In this blog, we will provide you with all the necessary information to create a compelling sales manager cover letter that will catch the attention of potential employers and increase your chances of getting hired. From formatting and structure to tips, we have got you covered.
How to Craft a Cover Letter for Sales Manager Position?
Here are essential sections to include in your sales manager cover letter.
1. Start with a Header
Begin by introducing yourself to the hiring manager by including your contact information in a heading. Include details such as your name, phone number, email address, and city of residence. To make it stand out, you can use a larger font size for your name while keeping the rest of the content consistent with the body of your letter.
2. Include Salutation/Greeting
It is important to carefully consider the greeting or salutation in your application letter for sales manager position. One way to do this is by researching the company and finding out who will be reading your application. If you know their name, you can personalize the greeting by including their name as ‘Dear [Reciever’s Name]. In cases where no specific name can be used, ‘Dear Hiring Manager’ would suffice as an appropriate and professional alternative option.
3. Formal Introduction
The opening paragraph of your sales manager cover letter should serve as an introduction to who you are. Begin with a statement that highlights why you believe yourself to be the ideal candidate for the position, expressing enthusiasm and interest in the role, or explaining what drew you towards applying. In case someone recommended the job opportunity, consider seeking their permission before mentioning them in this section of your letter.
4. Highlight Qualifications and Skills
The body paragraphs of the cover letter for sales manager job should highlight some of your notable skills and qualifications as an applicant. It can be helpful to carefully review the job description of the company you are applying to. By doing so, you will be able to get helpful insights on relevant skills to include in this section.
5. Present Yourself as a Strong Candidate
Explain the qualities that make you a strong candidate for the sales manager role. You can discuss previous work experience to highlight your strengths. For example, if you were previously a sales manager, you can give specific examples of how you improved the performance of your sales team. This can demonstrate your leadership skills or your aptitude for sales management.
Even if your previous experience does not directly relate to the position you are applying for, mentioning examples where you have taken on leadership responsibilities or provided exceptional customer service can demonstrate your commitment to the sales manager position.
7. Include a CTA
A call to action (CTA) is a written statement that motivates the reader to complete a particular task. In your job application letter for sales manager, the CTA could mean expressing your enthusiasm and interest for the position and further communication.
For instance, you could state, ‘I am genuinely interested in the sales manager role and look forward to an opportunity to discuss how I can contribute to your company in an interview.’ Additionally, include information on how they can reach out to you through email or phone if desired.
8. Sign Off Professionally
A sign-off is a formal closing phrase that includes a complimentary close and your signature (or a digital signature). There are numerous appropriate options for professional sign-offs. Some examples include ‘Yours sincerely’, and ‘Best regards’.
Cover Letter Template for Sales Manager
Here is a sample cover letter template for sales manager.
| [Your Name] [Your Address] [Phone Number] [Email ID] [DD/MM/YYYY] Dear [Recruiter’s Name] Paragraph- 1 This first paragraph serves as an introduction. Start by showcasing your interest in the sales manager job role and briefly emphasize your strengths, accomplishments, abilities, and enthusiasm for this opportunity. Paragraph -2 Provide details about your most recent work experience, including the names of organizations and job titles. Emphasize any academic accomplishments or relevant technical skills you possess. Also, use quantifiable data or concrete facts to illustrate your achievements and demonstrate their impact in your previous role. Paragraph -3 Express gratitude to the employer for their time and consideration, and conclude with a confident statement expressing your enthusiasm for future discussions. Yours sincerely, [Your Name] |
Cover Letter Sample for Sales Manager
Here is a sales manager cover letter example.
| Arjun Kumar Serene Apartments, Green Park New Delhi, Delhi, 110016 arjun.k@gmail.com 98XXXXXXXX 15.01.2024 Dear Ms. Ariya Sharma, I am writing to express my strong interest in the Sales Manager position at Calvert Solutions Pvt. Ltd., as advertised on the Internshala platform. With a successful track record in sales management and a dedication to driving revenue growth, I am confident in my ability to contribute significantly to your team. I have a successful track record in sales management with a focus on coaching teams, analyzing data, and implementing sales strategies to maximize results. In my previous position as Head of Sales at Vision Ventures Enterprises, I led a high-performing sales team that consistently exceeded its quarterly targets. I also possess experience in building sales teams from the ground up, onboarding new hires, and leading cross-functional initiatives. I am adept at using CRM platforms and sales data to identify opportunities and optimize operations. Further, my work experience has helped me in developing a deep understanding of market dynamics, customer behavior, and effective sales strategies. I am keen to work at Calvert Solutions Pvt. Ltd. because of its reputation for innovation and commitment to delivering exceptional sales solutions. I am eager to bring my expertise in developing and implementing sales strategies that align with the goals of your company. Thank you for taking the time to review my application. I look forward to an opportunity to discuss my candidacy for the role in an interview. Yours sincerely, Arjun Kumar |
Tips to Craft an Effective Sales Manager Cover Letter
Here are relevant tips to guide you in structuring the best cover letter for sales manager.
1. Customize Your Cover Letter
Being aware of a basic structure can serve as a guide for crafting your cover letter for sales manager job application. Yet, it is essential to avoid using the same template for every job you apply to. Instead, take time to customize each cover letter specifically for the position you are interested in applying for.
Read the job posting carefully and understand the key skills or qualifications mentioned. Then tailor your cover letter to showcase how your skills align with the company’s expectations. You can use examples for this purpose.
2. Include Keywords
To make your sales manager cover letter effective, using the right keywords is essential. These words are also crucial in catching the attention of potential employers. Additionally, with Applicant Tracking Systems (ATS) becoming increasingly common in recruitment processes, incorporating relevant keywords becomes even more important to avoid being overlooked by an automated system.
To identify suitable keywords for your cover letter, carefully read through the job description and take note of any terms mentioned under the requirements or responsibilities sections. Prioritize the technical skills you possess as well as specific credentials and software/tool proficiencies that are related to the role you’re applying for.
3. Be Concise
Rather than giving excessive details about your work experience and credentials in your cover letter, it is advisable to keep it concise. The standard practice is to limit the length of a cover letter to one page, or even less if necessary.
Considering that hiring managers have numerous applications to go through, a lengthy cover letter for sales manager role may not receive proper attention. Therefore, keeping it brief but impactful can help ensure that your application stands out among others.
4. Review and Proofread
After completing your cover letter, it is important to review and proofread it carefully. Do not submit the letter until you have made a thorough spell check and revision. Additionally, seeking another person’s perspective can be beneficial in spotting any mistakes that may have been overlooked. Consider asking someone you trust to review your letter before finalizing and submitting it.
Conclusion
In this blog, we have covered tips and sample templates for a sales manager cover letter. A professionally crafted cover letter for the position of sales manager is essential in effectively presenting your abilities and background to potential employers. By submitting an impressive cover letter that sets you apart from other candidates, you increase your chances of being invited for an interview and ultimately securing your desired job as a sales manager.
If this blog has been helpful to you, let us know in the comment section below. Also, remember to optimize your CV by exploring this blog on the best resume formats with samples.
