How to Post a Job on Google? [Steps, Tips, & More]

Founded in 1998, Google holds a share of 70% of online search requests worldwide. A large number of job seekers begin their job search with this search engine. Therefore, if you’re planning on posting your job listings on Google, it is likely to be found by millions of candidates looking for the ideal opportunity. In this blog, we will discuss how to post a job on Google and leverage the Google for Jobs tool to reach a wider audience and hire efficiently.

Google for Jobs: Overview

Google for Jobs is a job search tool that aggregates job listings from search portals, career pages, and job boards and displays them in Google Search. It ensures the listings posted by employers reach a larger audience and makes it easier for job seekers to view new vacancies with a quick Google search. Before you learn how to post a job in Google Jobs, let’s discuss the working of this job search tool. Google’s AI algorithm takes information from third-party job search portals and employers’ career pages, organizes them, matches them, and removes duplicates. These job openings are then listed on Google’s search engine for job seekers to find them in a dedicated space at the top of the search results. Potential candidates can also directly apply for different roles from Google for Jobs.

Why Should You Use Google for Jobs?

Google for Jobs facilitates employers to enhance their recruitment efforts. Here are some reasons why you should utilize this tool to hire employees: 

• More Exposure to Listings: Google displays job listings in a prominent location in the search results. This makes it easier for applicants to find your job postings and apply for these roles promptly. 
• Candidates Find Your Jobs Easily: With various filters available, candidates can easily find jobs. These filters allow one to search for jobs based on city, category, company, date posted, etc. The ease of searching for jobs brings more candidates to Google, thereby helping you attract niche candidates for your type of job.
• Ease of Application Attracts More Applicants: Candidates can click on your job listing to access details like job descriptions and can apply for jobs directly from Google. This easy application process drives more motivated applicants, providing your job with a more expansive reach.

How to Post a Job on Google?

If you are wondering how to post a job on Google, the first step is to decide how you want to connect your job listing to the search engine. While you cannot post directly on Google, there are two options available to ensure your job listings appear in search results. One is through third-party job sites, and the second is through your company website.

1. Through Third-Party Job Sites

For your job listing to appear on Google, you can simply post it on any of the third-party job sites linked with the search engine. There are several job sites, like Internshala, Glassdoor, ZipRecruiter, LinkedIn, Indeed, and more, linked with Google for Jobs. Since these sites are linked automatically, anyone using the Google search engine can see posts from these sites when they look for similar jobs. 

Until your job posts are live on these third-party sites, they will appear in Google search results. This is how you can post jobs on Google for free.

2. Through Your Company Website

Several employers want to know how to post a job on Google for free. The answer is by integrating your company’s website with the Google for Jobs tool. For this, you must have a website with dedicated job openings or careers page. You can follow the steps provided below to integrate your careers page directly with Google Search:

Step 1: Build a Careers Page 

Create a careers page if your company’s website doesn’t have one. You can add this page on your own by building it using a DIY website platform like Weebly, Hostinger, Shopify, Wix, etc. You can also hire a developer to build a careers page for your website.

Step 2: Add Your Job Listings

Once your careers page is ready, you can add job openings. Ensure that all the necessary information is included, like job title, role and responsibilities, qualifications, required skills and experience, and salary range. You can refer to the job postings on third-party job posting sites to check the information usually listed in these posts.

Step 3: Include Structured Data to the Listings

The next step in the process of how to post a job vacancy on Google is to add structured data to your website. This step is essential as it allows Google to see your job posting and label the required information. Here is the process to add structured data to your site:

• Ensure that your web pages with job posts are indexable. The Googlebot should be able to crawl your website efficiently.
• Consolidate the URLs (uniform resource locator) if you have several copies of the same job posting on your site hosted under different URLs. You can use canonical URLs for this purpose.
• Next, add the required and recommended properties. The required properties make your content eligible for display on Google Search. On the other hand, the recommended properties provide more information about your content. 
• Follow the technical guidelines and job posting content policies. Some of these technical guidelines include:
  • Apply structured data to the most specific page describing a single job with its relevant details. 
  • Add a ‘JobPosting’ property for each job posting that you want to advertise. 
  • Use most properties only once on your job posting web page unless indicated to add more.
  • Follow the general sitemap guidelines if you are using sitemaps to inform Google of changes made to job posting URLs.
• While navigating how to post a job on Google Jobs, be mindful of the content policies. These policies specify the kind of content allowed in job postings on Google. Provided below are the content policies that you must follow while including structured data on your website:
  • The ‘JobPosting’ markup should only be used on pages containing a single job posting.
  • Job postings with incomplete job descriptions are not allowed.
  • The job postings should not provide inaccurate information or misrepresent a person or organization.
  • Google does not allow expired job postings.
  • Postings that are collecting candidate information but are not hiring are not allowed.
  • Obscene, offensive, or profane language is not allowed in job postings.
  • Job postings that do not provide instructions or channels to apply for the vacancy are not allowed.
  • Promotional content disguised as job posting is also not allowed.
  • Any job posting that requires the applicants to pay is not accepted.
• Use the Rich Results Test to validate your code and preview how your structured data may look on Google Search. You can use the URL Inspection tool for this.

3. Update and Inform Google About Changes to Your Listings

You can use Google Sitemaps and Indexing API to stay updated and inform the platform about any new changes that you make to the job listing. It is recommended that you use Indexing API for job posting URLs because it prompts Googlebot to crawl your page early. You can use this API to notify Google of a new URL to crawl or a specific section in the URL updated recently. However, you should submit a sitemap for coverage of your entire site. 

4. Analyze the Performance of Your Listings

To analyze how well your job posting is performing, you can use Google Search Console. It is a tool that helps businesses and individuals track and manage a website’s ranking in Google Search results. You can use it to view analytics like clicks and impressions.

SEO Tips to Improve Google Rankings of Your Job Listings

While exploring how to post a job opening on Google, refer to some of the useful search engine optimization (SEO) strategies as well. The following strategies can improve the Google rankings of your job listings:

• Write brief job posts that include bulleted lists.
• Add H2 and H3 headings to enhance the visual appeal of your listing.
• Write clear job titles that job seekers are likely to search for.
• Avoid jargon and use simple language to draft your job listing.
• Use relevant keywords and phrases related to your job description and job title.
• Include photos and videos to provide an interactive experience to the candidates.

Conclusion

Navigate how to post a job on Google to significantly boost your recruitment efforts by reaching millions of candidates. You can create a job listing on third-party sites or on your website and follow the steps provided above to ensure your opportunities are discovered by candidates on Google Search. With the search engine optimization tips, you can enhance your job ads and improve the visibility of your job ads on Google. Also, if you are exploring hiring platforms to post fresher jobs, check out how to post a job on Internshala.

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