Copywriter Job Description – Qualifications, Responsibilities, & Templates

Copywriting is a powerful marketing strategy that involves persuasive writing in digital marketing materials, such as advertisements and social media. When hiring copywriters, you look for candidates who can create compelling content to engage the audience and strengthen your brand’s identity. 

Crafting a well-written job description for a copywriter streamlines the hiring process by clearly outlining the required responsibilities, skills, and qualifications. In this blog, we will learn how to create an effective copywriter job description and share job description samples for different levels of experience, including interns and experienced candidates.

Key Elements to Include in a Copywriter Job Description

When crafting a JD for a copywriter, there are certain elements that you must include. These elements range from company overview to call-to-action, encouraging candidates to apply for the job. Here is a detailed overview of each of these elements that make a compelling copywriter job description:

1. Company Overview:

The first part of the copywriter position description shares an insight into the company. It provides candidates with a brief overview of the company’s niche market, industry, products, and services. Additionally, there is information about the company’s culture, goals, values, and overall mission. These details allow the candidates to assess whether the company is ideal for them. 

A well-crafted company overview comprises the following specifications: 

• Short introduction of the organization
• Objectives and values of the organization
• Its location, workforce strength, and expansion plans
• Achievements or recognitions received until now
• Brief information about services and products offered by the organization

Sample:

ZineMedia is dedicated to delivering exceptional copywriting services that elevate brands and engage audiences. We pride ourselves on our commitment to quality, creativity, and client satisfaction, continuously innovating and expanding our offerings. Over the years, we’ve garnered recognition for our ability to craft compelling narratives that not only elevate brands but also resonate deeply with diverse audiences worldwide.

2. Job Title

The job title is an essential part of the job description. It ensures the candidates are clear about the copywriter job role they are applying for. While curating this, keep in mind that the job title is concise, accurate, and descriptive. 

Sample:

Job Title: Copywriter

3. Copywriter Job Overview

Candidates should know about the copywriter job profile before they begin applying. It saves their time and that of the employer when reviewing the applications. Therefore, include a section in the copywriter job description that summarizes the role. 

Here are the elements that the copywriter job overview should include:

• Brief description of copywriter job duties to be performed as part of the team.
• Seniority level of the job role in the organization.
• Importance of the position in terms of the organization’s objectives and operations.
• Specific opportunities or challenges one can expect while working as a copywriter in your company.

Sample:

ZineMedia is looking for a copywriter who can unleash their creativity in crafting compelling copies that resonate with audiences worldwide. This role offers an exciting opportunity to work with diverse clients across various industries, shaping their brand messaging through impactful written content.

4. Copywriter Job Duties

This part of the job description covers the essential copywriter duties or responsibilities. You can specify the key tasks one has to perform during their tenure as a copywriter at the company. This section helps candidates evaluate if they possess the crucial skills required to perform the specified copywriter job responsibilities. 

You can include the following information in this section:

• Core duties are listed in a professional format.
• Particular responsibilities of a copywriter an employee may be required to perform.
• Additional duties that can be assigned at a later stage of the employment.
• Rules or guidelines the selected hires should follow. 

Sample:

• Write clear, concise, and compelling copy. 
• Collaborate with the marketing team to create the content outline.
• Edit and proofread copy as required.
• Use SEO best practices to maximize copy’s reach.
• Improve core metrics like conversion rate, click-through rate, and activation rate.
• Conduct on-page and off-page SEO activities to optimize content for maximum visibility. 
• Develop advertising, marketing, and branding strategies. 
• Research industry trends, target audience preferences, and competitive activities to ensure our copy remains relevant.
• Participate in brainstorming sessions to contribute innovative ideas and concepts for marketing campaigns and promotional material. 
• Tailor content for specific campaigns to maintain a consistent brand image.

5. Copywriter Qualifications

This part of the job description outlines the required qualifications and experience for the copywriter position as defined by the company. Candidates are presented with a list of essential and preferred educational qualifications and experiences to assess their eligibility. You can include the following copywriter job qualifications in this section:

• Required and preferred educational background. 
• Specific domain or discipline essential or preferred for the position.
• Minimum age requirements and work experience. 
• Preferred training program or certification course. 

Sample:

A bachelor’s degree in Mass Communications, Journalism, English, or a related field.Prior experience in copywriting or content writing.Certification course in copywriting. 

6. Copywriter Job Skills

This section of the job description outlines the key technical and soft skills necessary for the role of a copywriter. It serves as a valuable reference for potential candidates to assess whether they possess all the abilities and knowledge required to succeed in this position.

Sample:

Technical Skills:

• Excellent editorial, proofreading, and writing skills.
• Familiarity with keyword research and SEO tools.
• Competence in Google Ads management.

Soft Skills:

• Ability to manage multiple projects and meet deadlines. 
• Ability to understand the needs of a project and the target audience.
• Strong command of the English language with excellent written and verbal communication skills.
• A team player with the ability to take leadership when required.
• Outstanding research skills and reading comprehension skills.Ability to incorporate feedback. 

7. Salary and Benefits

This section of the copywriter job description mentions the remuneration and employee benefits offered by the organization, underscoring its commitment to fostering the professional growth and well-being of employees. The compensation and benefits section includes the following details:

• Competitive salary range based on relevant experience, job level, local economic factors, and qualifications.
• A benefits package with unique benefits like flexible working hours, paid time off, travel allowance, mental health support, etc.
• Opportunities for career advancement and development within the organization.
• Additional incentives or performance-based bonuses.

Sample:

• Paternity and maternity leave
• Education assistance
• Employee discounts
• Relocation allowance
• Paid vacations
• Dental and health insurance 

8. Call-to-Action (CTA)

This section concludes the copywriter job description by detailing the steps to apply for the defined role. A call-to-action is crucial to guide candidates through a seamless application process that also helps the company hire suitable candidates. 

Here is the information that one should include in CTA: 

• Instructions for the job application process. 
• Contact information of the company, so that candidates can clarify their queries. 
• Essential documents to be submitted with the application like work samples, letters of recommendation, resume, and cover letter. 
• Complete application schedules and deadlines. 

Sample:

Prospective candidates are encouraged to send their resumes, cover letters, and certifications to careers@zinemedia.com, using ‘Copywriter Application’ as the subject line. The application deadline is July 30, 2024.

Copywriting Job Description Examples

Given below are a few copywriting job description samples you can refer to while crafting job descriptions for different copywriting positions.

Sample 1: Copywriter Intern Job Description

While hiring copywriting interns, creating an accurate job description can help you get the right candidate easily. Here is a sample job description for a copywriter intern.

About the Company: ABC Coding is one of the largest online coding EdTech companies. Our mission is to impart knowledge and bridge the skill gap between colleges and industries. We have taught 60,000+ students through our online platform to upskill themselves for employment prospects. As pioneers in EdTech, we are consistently working on creating student-centric learning programs. Job Title: Copywriting Intern  Job Description:  We are seeking a creative and enthusiastic Copywriting Intern to join our team. As a copywriting intern, you will play a major role in creating engaging and informative social media content. The ideal candidate should have an excellent command of the English language, a passion for writing creative content, and a basic understanding of copywriting. Key Responsibilities: – Conducting research and writing quality content for social media and other marketing channels. – Proofreading for clarity and grammatical accuracy. – Demonstrating flexibility in writing style to create content for different platforms according to the audience.  – Managing time effectively to meet deadlines. – Collaborating with the content and marketing team to brainstorm creative concepts. Requirements: – A bachelor’s degree in English or Journalism is preferred for this role. – Excellent written and verbal communication skills are essential. – Ability to think creatively and to be able to develop copies quickly. – Adaptability is crucial. You should be able to quickly learn new technologies, writing styles, and copywriting methods. – Detail-oriented candidates with excellent proofreading and editing skills are preferred. – Strong teamwork and collaborative skills are required. Benefits: – Certificate at the end of the internship – Monthly stipend – Hybrid working model Email us your resume to apply for the position at careers@abccoding.com

Sample 2: Copywriter Job Description [For Freshers]

While building your content team, you can hire freshers or entry-level copywriters. They have foundational skills in writing, creativity, and communication.

Given below is a sample job description for a fresher/entry-level copywriter. 

About the Company: XYZ Pvt. Ltd. is a leading marketing organization that specializes in providing innovative and strategic solutions to its clients. We have partnered with the world’s top 100 brands, including Coca-Cola, Nestle, Ford, Dyson, and more. We aim to provide top-notch services that drive results for our clients. With a plethora of experience across an extensive range of sectors, XYZ Pvt. Ltd. delivers relevant and engaging content across all social media platforms.  Job Title: Copywriter (Fresher)  Job Description: This is a full-time role for a copywriter. It would involve writing and editing content for social media regularly, ensuring consistency in messaging and tone across the platforms. The copywriter is responsible for working with the marketing team to create compelling copy that resonates with the target audience and drives desired actions.  Key Responsibilities: – Brainstorming and developing ideas along with the marketing team. – Writing clear, compelling, and original copy for social media platforms.  – Creating captions, catchphrases, jingles, and taglines.  – Managing communication on various social media platforms. – Writing copies for Google ads. – Creating and crafting online advertising campaigns.   – Stay on top of relevant trends and news to identify content opportunities.  Requirements – A bachelor’s degree in English, Marketing, Mass Communication, Journalism, or a relevant field.  – Excellent verbal and written communication skills. – Prior experience in copywriting.  – Understanding of search engine optimization and keyword research tools. – Digital marketing certification course. – Knowledge of social media platforms (Instagram, Quora, YouTube, etc.) and marketing techniques.  – Detail-oriented and able to work under tight deadlines.  Benefits:     – Flexible work schedule with optional work from home       – Competitive salary       – Health insurance       – Paid leave policy If you are interested in this position, email us your resume at careers@xyz.com

Sample 3: SEO Copywriter Job Description [For Experienced Candidates]

By hiring the ideal SEO copywriters for your brand, you can optimize your content for better accessibility and visibility. Here is a sample job description for an SEO copywriter.

About the Company: Bettercube Pvt. Ltd. is a leading software development company in India. We specialize in creating innovative solutions for our clients and helping them achieve their business goals. We aim to create a future where an AI-powered conversational platform is at the center of your workplace, delivering a delightful employee experience. The potential of this future drives us every day. Job Title: SEO Copywriter  Job Description: We are seeking a skilled and detail-oriented SEO copywriter. The candidate will be responsible for creating quality, engaging, and search-engine-optimized copy that aligns with our brand and target audience. This role requires a deep understanding of SEO best practices and technical skills, and the ability to communicate complex topics in a clear, concise, and persuasive manner.  Key Responsibilities: – Producing high-quality, well-researched content. – Working closely with the product and marketing team to create a content outline. – Creating SEO-optimized content (usually between 600-1800 words).  – Improving core metrics like conversion, click-through, and activation rates. – Audit existing content to identify opportunities for improvement and optimization.  – Optimize meta tags, headers, and other on-page elements to enhance search engine visibility.  Requirements – At least 3+ years of experience in SEO content creation & copywriting. – A strong portfolio showcasing improved rankings. – Proficiency in SEO tools (Google Analytics, SEMrsuh, Moz). – Understanding of HTML. – Excellent research skills to stay up-to-date with industry trends. Benefits: – Competitive salary  – Opportunity to work with a highly skilled and experienced team  – Health insurance & paid leaves – Opportunity for growth and career advancement If your qualifications align with these requirements, send us your resume along with a cover letter at careers@bettercube.com

How Much Does it Cost To Hire a Copywriter?

According to the market standards, the average compensation of a copywriter is ₹9.8 LPA. A copywriter’s salary ranges from ₹6.3 LPA to ₹20 LPA, depending on various aspects, such as years of experience, technical skills, and quality of portfolio.

Conclusion

A copywriter can supercharge your marketing collaterals by creating content that clicks with your target audience. However, it is important to write a good copywriter job description to attract the right candidate. Whether you are looking for interns, freshers, or experienced professionals, outlining the required skills, responsibilities, and qualifications will help you attract quality candidates. Also, check out how to write an inclusive job description to promote diversity and streamline your hiring process.