Digital Marketing Job Description [With Examples & Templates]

According to research, digital marketing can increase awareness of a brand by 80%. It helps your business interact with customers online, learn about their behavior, and make decisions based on that information. This shows how important digital marketing is for every business out there looking to succeed. 

If you’re looking for something similar for your business, you would need a great digital marketing team. Whether you’re looking for a creative intern or an experienced executive, a perfectly crafted job description is important in finding the right candidate for your company. In this blog, we will look at some digital marketing job description examples and will also cover some of their common skills, qualifications, and responsibilities. 

Digital Marketing Job Description: Crucial Elements to Include

While creating a job description, you need to include all the necessary information. This ranges from providing a brief description of the company to listing the role’s responsibilities and required skills. Here is a detailed digital marketing job description format for your reference

1. Company Overview:

The first information provided in a job description for a digital marketing role is the company overview. This is a short paragraph describing the company or the organization, its industry, and some of the accomplishments it has achieved in recent years. Including a company overview is essential to allow the candidate to understand the company’s vision and mission along with culture and values. 

Here are the crucial elements a company overview must have:

• Introduction of the company in about 50 to 80 words. 
• Company’s core values including the objectives.
• The niche market or industry the company operates in.
• Company’s location, workforce strength, and future expansion plans.
• Recent achievements or biggest accomplishments of the company over time. 

Sample: 

DigitLeader stands at the forefront of the digital marketing industry, committed to innovation and excellence. Headquartered in Mumbai, with a dedicated workforce of 400 employees, we are striving towards strategic growth and expansion. Our core values of integrity and collaboration drive us to deliver the best solutions that empower businesses in the digital age. We were named in the top ten digital marketing companies in 2023, highlighting our dedication and consistency toward improving the marketing campaigns of our clients. 

2. Job Title:

This aspect of the job description states the job title. This helps the candidates to check the role for which the vacancy is being advertised. Ensure that this job title is not lengthy and is limited to 3 to 4 words. 

Sample: Digital Marketer 

3. Digital Marketing Job Overview:

After the job title, a job overview is mentioned in the job description. This overview includes key duties and the contribution of the job position in the organization. Candidates can go through this section to understand the scope of the job and check if they are suitable for their professional interests. The job overview typically includes the following:

• The team to which the job role belongs to.
• A brief description of the duties of a digital marketer. 
• The professional level of the role. For example, digital marketing associate and digital marketing manager. 
• How the role influences the company’s operations and overall objectives. 
• Exceptional experience one can expect during their tenure in this role. 

Sample:

DigiLeader is seeking a proactive digital marketing professional to join our innovative digital marketing team. In this job, you will be instrumental in producing compelling digital media content, executing strategic media plans, and assisting in the campaign performance analysis. This job opportunity involves working with a variety of digital platforms and collaborating with cross-functional teams to drive impactful digital media campaigns. 

4. Digital Marketing Job Responsibilities

A digital marketing job description contains a list of responsibilities that inform the candidate about the company’s expectations of them. This list helps the candidates understand what their day-to-day life would look like while pursuing this role. Here are the duties of a digital marketer that you can include in the job description:

• Core responsibilities that are essential to the role. 
• The extra tasks employees may be asked to perform.
• Company standards or compliance regulations that the employee should follow as part of undertaking their duties.

Sample:

• Determine the type of content that will resonate with our target customers.   
• Implement effective email marketing campaigns to engage leads and customers.  
• Measure website traffic to understand visitor behavior.   
• Develop projects aimed at creating compelling content.
• Monitor social media engagement metrics.          
• Scale successful marketing campaigns​.                                               ,
• Closely track project status and manage budget.        
• Brainstorm ideas for experiments and conversion tests.
• Conduct market research to gather insights.                           
• Publish digital marketing materials online across various platforms and channels.     
• Present growth data from campaign analytics to stakeholders.                                                    
• Optimize paid ad campaigns by using SEO tools.     

5. Digital Marketing Job Qualifications

A job description must state the qualifications required for the digital marketing job. This allows you to filter applications based on qualified applicants. Also, it ensures only those students who are eligible apply for the vacancy. In addition to qualifications, experience requirements are also specified in the job description. 

While digital marketing executive job descriptions will include significant work experience, entry-level positions may require internship experience only. Employers can specify these accordingly. Here are some of the qualifications and experience requirements that are mentioned in the job description:

• Educational qualifications such as a bachelor’s degree or diploma program.
• Specific discipline required or preferred for the role like email marketing, social media marketing, paid advertising, etc. 
• Minimum work experience required.
• Training programs or certification courses required or preferred for the role.

Sample:

• Bachelor’s degree in Marketing, Business, or a similar field.
• A digital marketing certification course is preferred.
• X+ years of experience in digital marketing or a related field (will differ for different roles).

6. Skills Necessary for Digital Marketing JD

This particular part of the digital marketing job description specifies the skills necessary to become a digital marketer at a company. With the information provided here, candidates are able to evaluate if they are eligible for the role or not. Employers should mention a list of hard and soft skills separately for better understanding. 

Sample:

Technical Skills: 

• Ability to create engaging content to promote products/services.
• Proficiency in using platforms like Facebook and Instagram.
• Ability to use keywords strategically for effective marketing purposes.   
• Knowledge of campaign management and analytics tools (e.g., Google Analytics).
• Understanding of various digital marketing channels like SEO, PPC, social media, etc.
• Proficiency with tools for automating and managing marketing campaigns.

Soft Skills: 

• Excellent analytical skills
• Strong research and project management abilities
• Creativity and innovative thinking abilities
• Excellent time-management skills to handle multiple campaigns simultaneously

7. Compensation and Employee Benefits

A job description should motivate the candidates to consider applying for the job. Digital marketing professionals are keen to know the incentives over and above the salary packages they may receive if a campaign is successful. Ensure to provide details of the compensation and the benefits an employee is eligible for. 

Here are the elements you can include in this section:

• Remuneration package based on the job type, work experience required, seniority level, cost of living, and qualifications necessary for the role. 
• Employee benefits offered to employees including health and wellness benefits, travel allowance, stock options, employee discounts, and more.
• Career development programs or training courses employees can enroll in while working for the company.
• Additional bonuses or incentives based on the success of the campaigns, high return on investment, etc. 

Sample:

• Competitive salary package
• Leave travel allowance
• Paternity and maternity leaves
• Educational loan repayment
• Training programs
• Stock options

8. Call-to-Action (CTA)

This section serves as the conclusion of the digital marketing job description, outlining the essential steps for prospective candidates to apply for the position. A clear call-to-action is crucial to facilitate a streamlined application process, ensuring the company can identify and select top-tier candidates efficiently. 

The following information should be included in a CTA:

• Instructions for candidates to apply for the job. 
• Contact information in case candidates have any questions. 
• Application schedule and the deadline to fill up the applications.
• List of documents to be attached with the application like a resume, cover letter, samples, letter of recommendation, etc.

Sample:

Interested candidates can submit their resumes, cover letters, and required certifications to careers@digileader.com with the subject line ‘Digital Marketing Job Application’. Applications will be accepted until August 25, 2024.

Digital Marketing Job Description Examples

Having a well-written job description is essential for attracting qualified candidates for digital marketing jobs. You can use these templates and make any necessary adjustments to fit your specific requirements. 

1. Digital Marketing Intern Job Description 

Below is a sample job description for a digital marketing intern:

About The Company:  Media Desk is a leading digital marketing agency that specializes in providing innovative and effective digital solutions to help businesses grow and succeed in the online landscape. With a team of experienced professionals, we offer a wide range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, website design and development, content marketing, and more. Job Title: Digital Marketing Intern  Job Overview:  Our company is searching for a passionate Digital Marketing Intern. In this position, you will have the opportunity to learn valuable skills and gain work experience by assisting our digital marketing team with campaigns. The ideal intern should know graphic designing in order to create trendy content for social media platforms like Instagram and Facebook. Responsibilities: – Assist our digital marketing team in various tasks. – Collaborate on the implementation and management of social media campaigns. – Help in the execution of email campaigns. – Support efforts to optimize search engine visibility through SEO techniques.  – Generate engaging content for both website and social media platforms. – Take care of any additional administrative duties as required. Qualifications: – Currently enrolled in a bachelor’s degree program (recent graduates will also be considered). – A digital marketing course certification would be a plus. – Previous internship experience (not mandatory). – Proficiency in Adobe Photoshop and other content creation tools. – Basic graphic designing skills are needed. If you’re ready for an exciting career boost in digital marketing, email your resume with the subject [DM Intern Application] to hr@mediadesk.com

2. Digital Marketing Job Description for Freshers

Below is a sample job description you can use while hiring for a digital marketing fresher:

About The Company: Digital Centric is a leading digital marketing agency dedicated to helping businesses achieve their online goals. With a team of experienced professionals, we offer a wide range of digital marketing services, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and more.   Job Title: Entry-Level Digital Marketer Job Overview: This digital marketing fresher position is perfect for those starting their career in digital marketing. In this role, you will contribute to the success of our brand by implementing digital strategies that increase visibility and generate leads. We are looking for recent graduates or individuals with limited experience who have a hunger to learn and grow.  Responsibilities: – Understand brand needs and client instructions, and create campaigns and reports.- Generate ideas, select appropriate audience databases, and design emails for distribution. – Analyze web traffic and social media metrics to minimize bounce rate and improve performance. – Familiarize yourself with writing content for websites, social media platforms, and blogs. – Learn how to build/manage websites including landing pages. – Optimize websites to enhance visibility and improve traffic. Requirements: – A Bachelor’s degree is preferred for this role. – Prior internship experience in this field is preferable. – Proficiency in using Adobe Photoshop and other content creation tools is essential. – You should possess excellent communication skills.   – Working knowledge of word processing, spreadsheet, and presentation software is crucial for campaign management.  – You should be able to quickly learn and process information.    – Good time management skills are a must for a digital marketing job. – A solid understanding of various marketing techniques to design a comprehensive marketing campaign.  – Familiarity with CRM tools, online analytics, and Google Adwords is a requirement to undertake a job in digital marketing.       – Passion for the digital marketing industry is expected. Benefits: – Attractive salary + Bonus – Paid leave policy – Health insurance – Flexible work schedule Office Timings: 9 AM – 6 PM shift (Monday to Friday) Join our team of digital marketing experts today and make a real impact with strategic online campaigns. Apply now by emailing us your updated resume at hr@digitalcentric.com

3. Digital Marketing Executive Job Description 

Here is a sample job description for an experienced digital marketing executive.

About The Company: DigitalHub Ltd. is a dynamic and fast-growing digital marketing agency that specializes in providing innovative solutions to help businesses succeed online. With a team of skilled professionals, we offer comprehensive digital marketing services including SEO, advertising, social media management, content creation, website development, and more. We are passionate about delivering measurable results for our clients by leveraging data-driven strategies and innovative technologies.   Job Title: Digital Marketing Executive   Job Overview: We are currently seeking a Digital Marketing Executive who will be responsible for driving our company’s digital marketing campaigns. Your primary duties will involve tracking online consumer behavior and collaborating with the team to develop campaigns that boost website traffic and increase sales. Our ideal candidate is proactive in researching market trends and skilled at designing/optimizing product-focused initiatives. We desire an individual who is both creative and collaborative, demonstrating a genuine passion for digital marketing as they become an integral member of our marketing team. Responsibilities: – Prepare reports on campaign growth and analytics. – Keep track of project progress. – Coordinate with external vendors as required. – Collaborate with the team to develop content for projects. – Contribute ideas to creative marketing campaigns on various platforms (social media, website, email). – Study advertising trends and competitor prices/products. – Collaborate in analyzing marketing data (campaign results, conversion rates) for future strategies. Requirements: – Minimum of 3 years of experience in digital marketing or a similar role. – Highly organized and detail-oriented. – Possess a good understanding of both traditional and digital marketing elements, such as SEO and social media. – Understanding of market research methods. – Proven experience with marketing data analytics tools. – Proficient with tools, including MS Office, Adobe Creative Suite, CRM software, and web analytics tools like Google Adwords, etc. – Familiarity with HTML and web development tools. – Excellent communication skills (written and verbal).  Benefits: – Attractive salary + bonus  – Flexible work schedule – Dental insurance – Health insurance – Paid leave policy Interested candidates can send their updated resume along with a cover letter to hiring@digitalhub.com

Conclusion

It is important to write a good digital marketing job description to attract the right candidates. Whether you are looking for interns or experienced professionals, make sure to outline the skills, responsibilities, and qualifications clearly. By customizing your job descriptions for different roles, you can build a strong team capable of driving your organization’s success. Also, learn how to write an inclusive job description.