Marketing Intern Job Description [with Templates]

Marketing is how your brand communicates with the world. Hiring a marketing intern can be a strategic move for you to invigorate your organization’s marketing efforts. They bring a blend of fresh perspectives to communicate with the target audience, increase sales, and build brand awareness. They also help you in achieving business goals by contributing creative and innovative ideas. In this blog, we will learn the responsibilities, qualifications, and skills you should include in a marketing intern job description to attract quality candidates for your organization. You can also refer to our examples to craft job descriptions for candidates with different levels of internship experience.

Components of a Marketing Intern Job Description 

A good job description should clearly outline the skills, responsibilities, and qualifications. You can also check out tips and tricks on how to write a job description. As such, here are the key elements you should include in a marketing intern job description. 

1. Company Overview

This section provides potential applicants with a picture of your organization. Include a brief history of your company, its core values, mission statement, and any notable achievements or industry recognition. Describe your company culture and work environment to give candidates a sense of what it’s like to be part of your team. Highlight any unique aspects of your business that make it an attractive place for interns to learn. This overview helps applicants understand if your company aligns with their career goals and personal values.

Sample: 

At DigitalDream Marketing, we’re a team of creatives on a mission to revolutionize digital marketing. Founded in 2015, we’ve quickly become the go-to partner for innovative startups and brands. We believe in pushing boundaries and celebrating diversity. Recent projects include a viral campaign for eco-friendly sneakers and a groundbreaking AR experience for a major museum.

2. Job Title

Keep this section straightforward but engaging. Consider specifying the focus area if applicable, such as ‘Marketing Intern’ or ‘Social Media Marketing Intern’. This precision helps attract candidates with specific interests or skills. Be sure to indicate whether it’s a part-time or full-time position. A clear, specific job title not only helps candidates find your listing more easily but also sets immediate expectations about the role’s nature and scope.

Sample:

‘Marketing Intern’ or ‘Full Time-Marketing Intern’

3. Job Overview

Provide a brief, enticing overview of what the internship entails. Highlight the key areas the intern will be involved in and the potential for learning and growth. This section should give candidates a clear idea of what to expect from the opportunities ahead. Mention any unique aspects of the internship, such as mentorship programs or the chance to work on high-profile projects.

Sample: 

This 6-month program is designed for motivated students eager to jumpstart their marketing careers.
As a Marketing Intern at [Company Name], you’ll gain experience in digital marketing to support various campaigns and initiatives. Your role will involve assisting with social media management, content creation, email marketing, and basic market research and data analysis. This internship offers a unique opportunity to apply your academic knowledge to real-world marketing challenges, develop practical skills in SEO, brand messaging, and marketing analytics, and contribute fresh ideas to our creative process. 

4. Marketing Intern Responsibilities

The responsibilities or duties are the most important aspect of a job description. Here, you should mention the functions the marketing intern will perform during the internship. Some common responsibilities you can mention in a marketing intern job description include:

Sample:

• Collect quantitative and qualitative data from marketing campaigns.
• Manage and update the database and customer management system of the company.
• Perform keyword research and optimization of content.
• Use Google Analytics to conduct performance reports regularly.
• Monitor social media trends to ensure campaigns are relevant and effective.
• Ideate both online and offline brand activation campaigns.
• Work closely with various teams to ensure consistent brand messaging.
• Track and analyze key social media metrics.

5. Marketing Intern Educational Qualifications & Skills

In this section of the marketing intern job description, specify any required or preferred educational qualifications. This might include the field of study, year in school, or specific coursework that would be beneficial. Be clear about whether you’re open to students from various academic backgrounds or if you’re looking for specific majors. 

Also, outline both the hard and soft skills you’re looking for. This could range from proficiency in specific software to creativity and teamwork skills. Be comprehensive but realistic. Remember that this is an internship and candidates are still learning. This helps candidates quickly determine if they meet the basic requirements for the position.

Sample: 

• Currently pursuing a bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 
• Minimum GPA of 3.0 or equivalent.
• Coursework in digital marketing, social media strategy, market research, or data analytics is highly desirable.
• Prior internship experience in a marketing role is a plus.
• Familiarity with basic marketing concepts and current industry trends.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Experience with social media platforms (Facebook, Instagram, X, LinkedIn, TikTok).
• A basic understanding of SEO principles and content marketing strategies is a plus.
• Willingness to learn and adapt to new marketing tools and technologies.

6. Salary and Benefits

Be upfront about whether the internship is paid or unpaid. If paid, provide a stipend range or hourly rate. Mention any other perks or benefits, such as flexible hours or potential for future employment. This transparency helps attract candidates who can commit to the position and shows that you value their time and contributions.

Sample: 

• This is a paid internship offering ₹2 LPA to ₹4 LPA. 
• There’s potential for part-time or full-time employment upon successful completion of the internship. 
• Monthly lunch & learn sessions with industry experts.
• Access to online learning platforms for skill development.
• Opportunities to attend marketing conferences and events.

7. Call-to-Action (CTA)

End with a clear, actionable statement telling interested candidates how to submit their application. Make it inviting and encourage them to reach out. Provide specific instructions to ensure you receive the information you need to evaluate candidates effectively.

Sample: 

To apply, please send your resume, a brief cover letter explaining why you’re perfect for this role, and a link to your portfolio (if available) to internships@email.com. Use the subject line ‘Marketing Intern Application – [Your Name]’. 

Marketing Intern Job Description Example

Here are some job description samples to help you hire a marketing intern for your organization.

1. Marketing Intern Job Description [Candidates With Internship Experience]

A marketing intern has a foundational understanding of marketing principles, tools, and industry practices, which they can adapt to meet your company’s specific needs. Given below is a sample job description for a marketing intern with experience.

About the Company: ABC is a global data-driven marketing agency. We have partnered with Fortune 100 companies and leading non-profit organizations to build and maximize the value of their customer portfolios. We have worked with brands like Dell, Samsung, NBC, Indian Cancer Society, and many more to build and execute customer-centric strategies.  Job Title: Marketing Intern  Job Description: We are looking for a full-time marketing intern with prior marketing experience who can handle our marketing activities, ranging from social media and digital campaigns to advertising projects. This role will provide you with hands-on experience in the field of marketing, allowing you to develop practical skills. Key Responsibilities: – Generating engaging content for client’s social media channels. – Brainstorming campaign ideas with the marketing team. – Tracking user engagement and performance of various social media platforms.  – Ensuring uniformity in the brand’s tone and content across all social media platforms.  – Implementing and developing SEO strategies.  – Creating high-quality SEO content. Qualifications/Skills: – Currently pursuing or recently graduated with a degree in Mass Communication, Journalism, or a related field.  – Prior internship experience in the marketing or content creation industry (required). – Digital marketing course certification. – Excellent communication skills.  – Basic understanding of content creation tools, such as Canva or Adobe Spark. – Basic knowledge of social media analytics and reporting.  Benefits: – Internship letter – Recognition and rewards for contributions – Full-time employment opportunity (based on performance) – Mentorship and guidance from marketing professionals Duration: 6 months  Schedule: Monday – Friday (9:30 am – 6 pm) If you believe you will be a good fit for this position, kindly submit your resume to careers@abc.com

2. Marketing Intern Job Description [Candidates With No Internship Experience]

Given below is a sample job description for a marketing intern with no prior work experience.

About the Company: XYZ Pvt. Ltd. is a finance advisory platform, which helps customers achieve their financial goals. We aim to become the most trusted financial destination for digital natives. Currently, we offer active and passive investment in 5000 US stocks and EFTs for Indian residents through innovative products like trade, goal, and change investing, and building an all-in-one mobile app.  Job Title: Marketing Intern  Job Description: We are seeking an enthusiastic marketing intern to join our team. As a marketing intern, you will work closely with the marketing manager to develop and execute marketing campaigns that promote our product and services. This position requires efficient communication skills, creativity, and attention to detail.  Key Responsibilities: – Manage the company’s social media channels, including creating posts and monitoring social media engagement. – Generate detailed competitive benchmarking reports to provide insights and analysis of industry trends, market position, and product of competitors. – Stay up to date with the social media trends to ensure that the company’s social media content is effective and relevant.  – Assist in developing offline and online strategies to engage young audiences. – Share insights, suggestions, and user experience with the marketing team to enhance the platform. Qualifications: – A degree in Marketing, Business Communications, or a related field. – Ability to work collaboratively in a team environment. – Strong communication and interpersonal skills. – Creative mindset and ability to think out of the box. – Eager to contribute and learn about marketing strategies.   Benefits: – Get an experience certificate.  – Gain valuable experience working in a fast-paced environment. – Get the opportunity to collaborate with a dynamic and passionate team. – Opportunity to learn about the financial industry.  – Hybrid working model. – Mentorship and guidance from marketing professionals. Duration: 3 months  Schedule: Monday – Friday (9 am – 6 pm) If you are interested in applying for this position, kindly submit your resume to careers@xyz.com

3. Marketing Intern Job Description [Candidates with No Degree (After 10th or 12th)]

Here’s a sample job description for hiring a marketing intern with no degree or professional certification:

About the Company: GQ Digital is a leading marketing agency located in Gurgaon, India. Our focus is on promoting brand messaging with creative and visually aesthetic content assets. We depend on data-driven marketing strategies and use the latest marketing techniques, tools, and processes to optimize the sales and marketing funnel.  Job Title: Marketing Intern  Job Description: We are seeking a dynamic and motivated marketing intern to join our team. As a marketing intern, you will be involved in developing marketing strategies. You will assist the marketing team with social media campaigns, market research, content creation, and overall marketing efforts. Key Responsibilities: – Create engaging social media content for different social media channels. – Conduct market research to identify the trends and create relevant content. – Collaborate with the marketing team to develop marketing strategies. – Engage with the audience on various social media platforms. – Reply to customer’s feedback and messages. Qualifications: – Minimum of a high school diploma.  – Strong communication and interpersonal skills. – Basic understanding of marketing strategies. – Familiarity with social media platforms like Facebook, Instagram, Quora, etc. – Proficiency in Microsoft Office applications. Benefits: – Certificate at the end of the internship. – Mentorship and guidance from marketing professionals. – Learning opportunities. Duration: 6 months  Schedule: Monday – Saturday (9:30 am – 6:30 pm) If you believe your skills and qualifications align with this opportunity, send your resume to career@gqdigital.com

Conclusion

In this blog, we covered the marketing intern job description, along with the necessary skills and requirements. The right job description can optimize the process of hiring quality candidates for your organization. Whether you want to hire an intern with experience or no experience, you should accurately include the responsibilities of the position in the job description.

Also, check out how to craft a winning marketing executive job description and hire the right candidates.