Sourcing Candidates in India: Strategies for Success

For an organization to be successful, it must have the capability of identifying, attracting, and retaining the right talent. To do this, companies need to have a robust strategy for sourcing candidates. Whether you’re looking to fill a single position or building a talent pipeline for the future, effective candidate sourcing is the key. In this comprehensive guide, we will walk you through the essentials of sourcing candidates and the best places to source candidates.

What is Sourcing?

Sourcing involves identifying and reaching out to qualified candidates through various methods, such as job postings, employee referrals, social media recruiting, and direct outreach. It is searching for suitable candidates instead of waiting for them to apply. By using the right channels and tools, such as the applicant tracking system, you can enhance the efficiency of sourcing candidates.

The different sources of recruitment, like employee referrals, database recruiting, etc. can help you find the right candidates for your organization. 

Tips for Sourcing Candidates: The Do’s & Dont’s 

Here are some of the most common do’s and don’ts for sourcing candidates.

The Do’s of Sourcing Candidates

Given below are some of the points you should consider while sourcing candidates.

1. Build a Talent Pool

A successful recruitment sourcing strategy requires continuous efforts throughout the year. This means being prepared with a pool of talented individuals whose skills align perfectly with your business needs for any potential vacancies that may arise.

2. Make Your Careers Page Mobile-Friendly

In the current age of technology, failing to implement or optimize the sourcing strategy for mobile candidates is a poor sourcing approach. The Undercover Recruiter’s recent study reveals that an astounding 89% of job seekers acknowledge that they use their mobile devices for job hunting.

3. Use Quality ATS

According to staff experts, the primary source for candidate placements is through existing candidates listed in their applicant tracking system (ATS). Therefore, take advantage of the features offered by a quality ATS, such as web data capture and LinkedIn integration, to create a reliable database.

The Don’ts of Sourcing Candidates

The following are some things to avoid while sourcing candidates.

1. Don’t Expect Perfection

When it comes to sourcing candidates, many managers fall into the trap of seeking perfection from potential candidates. This often results in a flawed recruitment strategy that focuses on ideal qualities, such as unwavering loyalty or consistent high performance, rather than identifying the necessary skills for the job at hand.

2. Avoid Fixation on Salary

Instead of fixating on the financial difference between a candidate’s current position and the potential new job, consider other factors that are important to them. While salary is certainly significant in attracting candidates, it should not be the sole focus when presenting an opportunity. 

Other key elements, such as greater impact and visibility, more fulfilling work responsibilities, and room for growth, can also serve as major selling points in enticing top talent.

3. Don’t Use a Single Sourcing Approach

Finding the right candidate for a job is not a one-size-fits-all approach. In today’s digital age, technology has transformed how individuals look for employment opportunities. Effective talent sourcing relies on utilizing various data to make informed decisions tailored to your industry and specific job role.

You can advance your knowledge of planning, recruitment, selection, and human resource management by taking a comprehensive course in human resources. 

Where Can You Source Candidates?

The success of your hiring process often depends on where and how you source candidates. Let’s examine the different ways of sourcing candidates in India.

Best Places to Source Fresher Candidates in India

Below are the best ways to source candidates who have minimal or no experience in India.

1. Internshala

Internshala is a highly commendable digital platform for finding interns or freshers. While there may be some experienced candidates available, the majority of its 21 million users are recent graduates seeking their first job opportunities. 

• A unique aspect of this website is its built-in ATS system that enables you to monitor applicants’ progress and communicate with them through instant messaging.
• Additionally, useful features, such as assignment and scheduling tools make recruiting processes more efficient on Internshala.

2. Quikr Jobs

Quikr jobs offer numerous advantages for recruiters seeking to connect with potential candidates. 

• This platform is affordable, user-friendly, and grants access to a large pool of talented individuals. 

• The focus of this job portal is blue-collar, grey-collar, and entry-level jobs. 
• It also enables job seekers to upload their resumes and set up free alerts, opening them up to thousands of employment opportunities.

3. FreshersWorld

Freshersworld offers comprehensive solutions for employers looking to hire entry-level candidates. 

• The search function allows you to easily find candidates based on specific keywords, such as required skills, candidates’ completed courses, and location. 

4. WisdomJobs

WisdomJobs is a comprehensive job portal and candidate management tool that caters to a vast network of over 35 million job seekers. 

• It boasts an array of useful functionalities, aiming to streamline every step of the recruitment process. 
• The Pragnya meter tool facilitates pre-screening and simplifies candidate evaluation for quicker shortlisting. 

5. Foundit.in

Foundit.in, previously known as Monster India, is a well-established job search website that caters to the Asia Pacific and Middle Eastern regions. With roots in a respected global platform, it boasts an extensive database of 17 million registered users and primarily features job listings.

Best Places to Source Experienced Candidates in India

Below are the best ways to source candidates who possess adequate experience in India.

1. Naukri.com

Naukri.com is a widely popular platform that provides access to a vast pool of professionals, making it convenient for recruiters to fill multiple job openings. 

• Along with its popularity, the website also offers additional features through its Hiring Suite.
• It aids in the entire recruitment process for candidates ranging from entry-level positions to senior roles.

2. LinkedIn

LinkedIn provides a dedicated section for recruiters to advertise job openings and receive applications. This platform also allows employers to use search terms to identify suitable candidates and reach out to them through the built-in messaging system. 

• Unlike other job websites, LinkedIn enables recruiters to contact professionals who may not be actively seeking employment but could be interested in a promising opportunity.
• Additionally, LinkedIn serves as an alternative where recruiters can gain insight into potential candidates before any formal interviews take place.

3. Work India

Work India is a well-known job portal that aids both job seekers and employers in finding the perfect match for their needs. While primarily catering to blue-collar and grey-collar job seekers, this platform offers a seamless and economical solution for HR managers in search of top-notch candidates.

4. Shine

Shine is a rapidly expanding platform that boasts more than 45 million registered users. This English-focused board is used by businesses worldwide, including renowned companies, such as American Express and General Electric.

5. Hirect

Hirect is a highly reputable job portal site that provides an exceptional platform for start-up companies to post jobs and connect with potential candidates. 

• Unlike other sites, Hirect allows recruiters and applicants to communicate directly through its interface. 
• It has gained popularity among hiring managers and individuals seeking employment opportunities.

6. Cutshort

Cutshort is widely recognized as the top technology hiring platform in India. 

• It is a networking platform that leverages AI and gamification to connect with qualified professionals through trusted networks. 
• While it may bear some similarities to LinkedIn, Cutshort does not offer the option to create social networks. 

Best Places to Source Freelance Candidates in India

The following are the best places to source freelancer candidates in India.

1. Freelance India

Freelance India is an exceptional platform for companies and entrepreneurs to access experienced freelancers from around the country. 

• It provides a comprehensive range of services, such as web development, graphic design, copywriting, video production, and much more. 
• With its user-friendly interface and competitive prices, it is becoming one of the most popular sites for employers looking to outsource their projects or tasks quickly and easily.

2. Upwork

Upwork is an excellent source for companies seeking freelancers for temporary assignments in creative fields, such as writing and design. It provides the tools necessary to successfully connect employers with professionals who can get work done quickly and efficiently.

3. Toptal

Toptal is an online platform that provides freelancers with high levels of expertise. 

• It offers a comprehensive range of professionals, from web developers and designers to finance advisors and product managers. 
• Every freelancer undergoes extensive vetting processes for both technical abilities and communication skills, making sure only the top talent is an option for clients.

4. Guru

This platform offers a secure online environment for both freelancers and businesses to collaborate on projects. 

• It features a designated WorkRoom where project details can be discussed through chat, as well as time tracking tools. 
• To ensure payment security, Guru requires clients to deposit an initial amount into their SafePay account. 
• Once the project is completed, funds are transferred into the freelancer’s Cash Account, which can be withdrawn via PayPal or other options.

5. Truelancer

Truelancer is a top platform in India for hiring skilled freelancers to complete projects or find online jobs. Their commitment to customer satisfaction is demonstrated through their 100% satisfaction guarantee, along with the option of a refund if desired.

Conclusion

Sourcing candidates is an integral part of a successful hiring process. The tips shared in this blog will equip you to navigate the trends of talent acquisition. When done right, sourcing can provide your organization with a competitive edge that will strengthen it for years to come. 

Now you have learned various ways to source candidates, consider checking out this comprehensive guide on top recruitment strategies to hire the best employees for your firm. Let us know in the comments section which sourcing channel you think is the best.