How to Post a Job on Glassdoor?

Glassdoor is a prominent online platform that offers valuable insights into company reviews, salaries, and job postings. It empowers employers with unique opportunities to enhance their employer brand, attract exceptional talent, and interact effectively with prospective candidates. By engaging with potential candidates on Glassdoor, employers can establish a transparent and compelling employer brand, resulting in enhanced recruitment outcomes. In this blog, we will learn how to post a job on Glassdoor along with tips to optimize your job postings.

What’s New With Glassdoor?: The Partnership with Indeed

Glassdoor, a global leader in job and company insights, has partnered with Indeed to revolutionize the job posting experience. While maintaining their distinct brands, the two sister companies, both owned by Recruit Holdings, aim to enhance how employers attract and hire talent.

This collaboration leverages the strengths of both platforms, enabling employers to reach over 80% of online job seekers. Employers can now post jobs on both Glassdoor and Indeed through Indeed’s job advertising products, ensuring greater hiring efficiency and a streamlined experience. 

Additionally, employers can access reviews and ratings from both platforms within the Glassdoor Employer Center. This integration provides deeper insights into employee beliefs and workplace culture, aiding employers in engaging with candidates and making informed hiring decisions.

How to Post a Job on Glassdoor Through Indeed?

To ensure optimal utilization of Glassdoor, having a comprehensive guide outlining the steps involved in posting a job on Glassdoor at your disposal can serve you variously and make your hiring process seamless. Here are the steps you need to follow to post a job on Glassdoor: 

Step 1: Visit the Glassdoor Website

Follow the below-mentioned steps to post a job on Glassdoor through Indeed:

1. Visit the Glassdoor job posting page. By clicking on ‘Get Started with Indeed’, you will be re-directed to Indeed for creating an account.

2. Now, click on ‘Post a Free Job’ to leverage Glassdoor’s free job posting. Follow the next steps to create an account.

Step 2: Create an Account on Indeed

To post a job on Indeed, you will be required to create an account and register with your official email address. Follow these instructions to create an account:

1. Fill in your official email address or continue with Google for seamless registration.

2. Fill in the required fields to create an employer account. Mention your company name, number of employees, your name, how you came to know about Indeed, and your contact number. Click on ‘Create Account’ to successfully register with Indeed.

Step 3: Post a Job on Glassdoor + Indeed

Once you have successfully created an account, you will be redirected to the job posting page. Follow these steps to craft your job posting seamlessly:

1. Begin your job posting process by providing basic job information. Provide your company’s industry, and company description entailing company background, values, work culture, and mission. This allows you to attract culturally fit candidates for the job vacancy. Also, by writing a clear job title you can ensure proper communication. 

2. Next, provide details about the job location. This can further refine your search and attract candidates willing to commute to the office as defined by the company guidelines. Click on ‘Continue’ to move on to the next step.

3. Add more job details to provide comprehensive information about what the job requires. By filling in the required information, you can assist candidates in making a decision and attract professionals willing to meet the requirements. Click on ‘Continue’.

4. By adding compensation details, you can attract desired candidates. It is recommended to offer compensation packages as per industry trends, responsibilities, and candidates’ profiles. Moreover, by offering numerous employee benefits you can boost productivity, employee satisfaction, and employee retention. 

5. Next, write a detailed and concise job description, a document outlining the role, responsibilities, skills, and other job requirements. While writing a job description, provide a brief job overview explaining the reporting structure and key responsibilities. Further, list all the responsibilities to inform candidates what the position entails. Listing essential qualifications and skills is vital to attracting desired candidates and refining your search process.

Click on ‘Preview’ to carefully proofread the job description and other details. Ensure the information provided is factually correct, follows a professional tone, and is grammatical/spelling error-free.

6. Fill in your email address to provide a channel for communication regarding your job posting and responses. Moreover, select whether you require candidates to submit their resume as a part of the application process. Click on ‘Preview’ to view your job posting or click on ‘Continue’.

7. Review your job posting to ensure the information is correct and aligns with your requirements. Edit any detail by clicking on the ‘edit icon’ as per your preferences. Click on ‘Preview’ to view your job posting or click on ‘Confirm’ to continue with the process. 

Step 4: Optimize Your Job Posting

Subsequent to providing job posting details, Indeed offers features to optimize your job posting to attract desired candidates. Steps to optimize your job posting are detailed below:

1. Select or remove key skills you desire to source qualified candidates for the position. You can also mention any other skills (maximum 10) you seek in your candidate. Indeed provides the option to ‘Skip’, however, it is recommended to utilize this feature wisely as it is beneficial to incorporate skills required to excel in the position.

2. Indeed also offers pre-screen applicants where you can select questions as a deal breaker. For instance, if you choose ‘Experience’, Indeed will ask questions from the applicant about their experience and match it with your defined requirements. In case it does not match, Indeed would reject their application without informing the candidate.

3. Platforms like Indeed charge a certain amount to advertise your job posting. According to your budget, you can set an ad run time which entails the duration for which the ad will run on the platform, and an ad budget which can be set to average daily budget and average monthly budget.

You can easily adjust these details according to your budget and run a job posting ad on Indeed. You can also add a label of ‘Urgently Needed’ to sponsor your job posting without any extra charges. 

4. Finally, you can proceed to payment. Fill in all the required information and make the payment to post the job on Indeed and Glassdoor simultaneously. Ensure to verify your account, if not done, to post the job successfully. 

Tips to Optimize Job Postings on Glassdoor

Numerous recruiters post jobs on Glassdoor and Indeed daily. This leads to competition on job search portals. However, by optimizing your job posting, you can outshine the competitors and attract qualified candidates. When posting a job on Glassdoor, implement these strategies to reach a wider talent pool:

1. Leverage Employer Branding on Glassdoor: Invest in employer branding to showcase your company culture and values effectively. Use Glassdoor’s Employer Profile and other branding tools to highlight what makes your workplace unique. Share stories, company achievements, and employee testimonials to create a compelling narrative. A strong employer brand attracts high-quality candidates and sets you apart from competitors.
2. Encourage Employee Reviews: Actively encourage your employees to leave reviews on Glassdoor. Genuine feedback from current and former employees can significantly enhance your company’s profile, making it more attractive to potential candidates. Positive reviews build your reputation, while constructive feedback provides insights for improvement.
3. Respond to Reviews: Engage with reviews by responding thoughtfully and professionally. Addressing both positive and negative feedback shows that you value employee input and are committed to improving the workplace environment. This interaction not only builds trust with your current employees but also positively influences prospective candidates.
4. Monitor and Adjust Accordingly: Regularly monitor your Glassdoor profile and adjust your strategies based on the feedback received. Pay attention to recurring themes in the reviews and make necessary changes to address any issues. Continuous monitoring and adjustment ensure that your company remains appealing to job seekers and maintains a positive online presence.

Conclusion

Glassdoor and Indeed’s partnership has revolutionized the job search portal landscape. Employers now can leverage employer brand building on Glassdoor and the talent pool of Indeed to their advantage. By coupling these two platforms, employers can search for a wider range of job seekers and hire desired candidates. To ensure optimal utilization of this partnership, follow this guide on how to post a job on Glassdoor and seamlessly post a job. 

If you are exploring your options for job postings, consider other leading platforms such as Internshala. By harnessing its talent pool of over 21 million qualified candidates, you can find desirable entry-level, mid-level, and seasoned professionals. Ready to hire new employees? Check out top recruitment strategies to hire the best candidates for your organization.

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