Indeed Job Posting Cost: A Comprehensive Guide to Indeed’s Pricing Model

Started in 2004, Indeed is a popular online hiring platform that offers several features for employers and job seekers to post and search for job listings. Posting a job on the platform is super quick and easy. You also get to choose from free and sponsored job posts based on your requirements and budget.

This blog will navigate you through the pricing model determining Indeed job posting costs to help you make better budgeting decisions for your hiring process. We will also discuss reasons why you should choose sponsored ads, their benefits, and other paid services offered by Indeed.

Why Post Sponsored Ads on Indeed?

A comprehensive study of diverse hiring data reveals that employers are 4.5 times more likely to hire suitable candidates with a sponsored job posting. These posts allow you to only pay for quality applications that meet your requirements and strengthen your hiring efforts. Let us discuss the reasons why you should post sponsored jobs:

• Reach Candidates Across Locations: If your company is in a region where a large pool of industry-specific talent is not available, sponsored posts can provide visibility across different locations. This ensures your job ad reaches the skilled talent pool and you find the right fit for the job role.
• Fast-Track Your Hiring Process: Sponsored job posts on Indeed have access to the ‘urgently hiring’ label. This informs the candidates that you are actively hiring. Therefore, paid job ads fast-track your hiring process by reaching more candidates.
• Stress-Free Hiring: You may have a good job description but still struggle to find the right candidate. Sponsored jobs can help enhance your job post’s reach to the targeted audience and ensure a stress-free recruitment process. Additionally, you can learn how to post job openings for a smooth hiring process.
• Find Niche Candidates: Since specialized roles have strict criteria for eligibility, it requires more time to search for suitable candidates. Sponsoring the job post will ensure that it appears for a longer time and reaches the niche candidates who are the right fit for the role.

Indeed’s Job Pricing Model

Price considerations significantly influence your hiring efforts. You should research and analyze the pricing model of any platform before you utilize its services. Here is the process to determine Indeed job posting cost and understand if it aligns with your requirements and expectations:

1. Deal Breakers: Set Minimum Criteria for Applications

Implemented in 2022, the new Indeed pricing model focuses on payment based on applications. First, the employers are prompted to set minimum criteria while posting a job on Indeed. Then, they specify criteria by adding screener questions (applicant qualifications) like years of experience, certifications, and valid licenses. 

You set deal breakers for each screener question. Deal breakers are mandatory requirements for a job, and you can check the relevant box next to each screener question to specify it as a minimum response required. While filtering the applications, Indeed puts the ones that do not meet these requirements in the rejected tab. However, you can still access all the applications.

2. Pricing Recommendations: Specify Targets Based on Hiring Needs

The next step to get an idea of the total cost for the Indeed job posting is to specify the target number of applications you require. Indeed recommends a price per application that you will have to pay throughout the time your sponsored job post is available on the platform. This ensures you stay on a budget.

These recommendations are based on the following factors:

• Historical hiring data from jobs similar to yours.
• Estimated number of applications you will likely require to hire a candidate.
• Local job market conditions.
• Information that you provided in the job post.

3. Pricing Structure: PPA & CPC

It is crucial to understand the new and old Indeed pricing structures to make an ideal choice. The new pricing model is known as pay-per-application (PPA). Here, the employers pay per application submitted by the job seekers whose responses meet the questions marked as deal breakers in the listing. With this model, you get more control over quality and spending. This is because Indeed allows you to review applications before charging you for the same.

The old pricing model is known as cost per click (CPC). Here, the employers pay per click made on their job post regardless of whether the click turned into an application or not. You can set a daily budget or the average amount you want to spend per day to promote your post.

Once you decide on the model, you have to provide payment information before Indeed promotes your job ad. Your billing information is validated. This process may take from a few hours to a few days. If you are sponsoring the job for the first time, you may receive an invoice from Indeed when your account first reaches a balance of $25 as a secondary measure to validate your payment method.

Indeed listing price invoice is sent on the first day of the month, and is based on the pricing model selected for posts advertised the previous month. Additionally, the platform allows you to compare your invoice against the performance report comprising different metrics to analyze the charges better.

4. Payment for Qualifying Applications: Review and Pay

When the applicant meets the criteria for questions flagged as deal breakers, Indeed sends their application to you for review. You get 72 hours to decide if you wish to continue with the application or reject it. If you do reject it, there will be no money charged. The platform will show you the next application that meets the criteria. If you accept the application and continue with it, you will be charged. Indeed bills an employer on the first of every month or when the balance reaches $500, whichever is first. This process is crucial for realizing the Indeed job posting fees. Therefore, you will continue to receive new applications until the target is met or you pause or close the job manually.

5. Paused Job Postings: Halt the Spending When Your Search is Complete

Your job posting will remain sponsored on Indeed until the desired number of applications is reached. No additional charge will be incurred for more time taken. So, no more worrying about increased Indeed advertising job costs. Your job is paused once your search is complete, i.e., you have the target number of applications you had set out to receive. This will stop your spending. 

In paused jobs, the post will still be visible on your dashboard if you need time to review the applications. A closed job posting, on the other hand, is a listing that is removed and no longer visible. It is recommended if you make a hire or are no longer required to fill the job position.

Benefits of Sponsored Job Posts on Indeed

Above, we explored the Indeed pricing for employers. However, if you are wondering whether sponsored jobs are worth investing in, here are some reasons why:

• Better Visibility in Search Results: Similar to other hiring portals like Internshala, you can reach more candidates with paid listings. Sponsored jobs are prioritized over non-sponsored jobs in the search results, and they appear for a longer time. This enhances the chances of the right candidates finding the job post and applying for it. 
• Set Flexible Budget: Sponsored postings allow you to set a daily or monthly budget based on your recruitment needs and schedule. Also, Indeed charges you only for quality applications that meet your requirements. With the insights on your job listing’s performance, you can optimize your budget options on the platform accordingly.
• Unlock Matched Candidates: You automatically activate the matched candidates feature when you sponsor a job post on Indeed. Matched candidates provide you with a list of candidates whose resumes align with your job description. You can invite any number of candidates from this list to apply for the job you are advertising.

Other Offerings From Indeed

Indeed offers a range of services other than sponsored job postings. You can avail of these services at additional costs, i.e., you need to pay over and above the Indeed job listing price. Let us explore some popular offerings from the platform:

1. Indeed Resume

This is a subscription-based service that allows you to search Indeed’s resume database for qualified candidates. Instead of waiting for the right candidate to apply for your job, you can directly find talent through this database. Indeed Resume provides the provision to perform a detailed search based on industry, title, location, education, and more.

2. Mobile Recruiting

This service from Indeed allows you to recruit through the mobile application. There are three ways to accept candidate applications from mobile. First, Indeed job postings can automatically receive mobile applications with Indeed Apply. The second way is to use the Connected ATS feature to integrate applicant tracking systems with Indeed Apply. The third method of mobile recruiting is the sponsor jobs. You can connect with the team at Indeed to learn how much it costs to post a job and promote it in mobile search results.

3. Company Pages

Organizations that post job openings on Indeed have a company page on the platform. Though this feature is free of cost, you need to first claim the page to update it. You can add the company description, location, logo, industry, and links to the official company website and social media profiles. Also, candidates can find all your current Indeed job postings on your company page. They can follow this page for updates of new jobs from you or other information. This page features ratings and reviews of your company too.

4. Featured Employer

An extra service on Indeed, Featured Employer increases the visibility of your company in job searches. You cannot simply sign up for this service. Indeed offers it to distinct employers based on the current number of job openings and money spent with the company. Once awarded the Featured Employer distinction, you must meet the minimum monthly spending requirements to avoid getting dropped from the program. Nonetheless, the service offers great benefits like hiring insights, Indeed Resume subscription, and branded ad impressions.

5. Targeted Ads

With the Targeted Ads feature in Indeed, you can reach more relevant candidates. It allows you to specify who will see your job post based on factors like experience, search terms, and location. These job ads also focus on the completion of a job application to determine the pricing like the sponsored posts. You can learn the cost to post an ad on Indeed that targets specific candidates by contacting their team.

6. Indeed Hiring Events

This is a paid service that Indeed offers to employers for organizing in-person and virtual events through the platform’s built-in advertising. In-person events facilitate employers to interview candidates and promote the open vacancies at their companies. Virtual events follow a similar structure, but they are held through online mode.

Conclusion

Explore the Indeed job posting cost-determining process thoroughly to make an informed choice about hiring and selection of candidates. This platform’s pay-per-application model for sponsored jobs is unique and beneficial for employers because they only pay for quality applications. Further, you can leverage additional free and paid features to transform your company’s recruitment efforts. If you are looking for more platforms to hire candidates, check out the best job portals in India for employers.

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