LinkedIn Job Posting Cost: Detailed Pricing Model & Budget Guide
Recent statistics reveal that LinkedIn receives more than 77 applications every second, leading to 6.65 million daily applications. As an employer, you want to ensure that your job post reaches potential candidates among this large number of applications. For this purpose, LinkedIn offers promoted jobs to advertise and reach your target candidates. In this blog, we will explore the meaning of these jobs, LinkedIn’s job posting cost, and the channels where these posts are promoted.
What are Promoted Jobs?
LinkedIn is a social networking site for professionals and businesses which offers free and promoted jobs, a popular feature of many top job search platforms like Internshala. Promoted jobs are paid or sponsored job posts that recruiters can avail of by paying a certain amount of money. These posts or listings are searchable on the platform.
However, there are certain unique features. Promoted jobs get three times the amount of qualified applicants than a free post and are featured at the top of search results and job recommendations. These are instantly recommended to qualified candidates through instant mobile alerts.
Further, you receive notifications when a candidate matches your job criteria, making your tasks of finding applicants simple. These features make the LinkedIn job ad cost-worthy. Another significant difference between a promoted and a free job post is that the employer is allowed to have only one free job post open at a time, whereas you can have multiple job posts running simultaneously with promoted jobs.
LinkedIn’s Pricing Model for Promoted Jobs
LinkedIn offers several options to promote your job posts. The algorithms influencing the platforms keep changing. This can create confusion while selecting the appropriate budgeting options for your job ads.
To help you make an effective choice, here is a detailed description of the LinkedIn job posting pricing model:
1. Set a Budget for Job Posts
Begin the process of promoting your job posting by setting a budget. While LinkedIn recommends a budget value based on the job title, location, and market activity, you have the flexibility to set your own budget. Ensure that this amount matches your hiring needs but is also competitive enough to secure you a good spot among search results.
The higher the budget, the more visibility your post will get and the more places it will be promoted on the platform. It is recommended that you keep your job post open for at least five days to ensure you receive enough qualified applicants.
2. Choose the Type of Budget
The next step is to select the type of budget, i.e., total or daily budget. Your job posted on LinkedIn is promoted for the duration that you specify and automatically pauses once the total budget amount is spent. Let’s briefly explore the two kinds of LinkedIn job advert cost or budget models you can choose from:
A) Daily Budget
This means deciding a promotion amount based on a per-day basis. For example, if you set a daily budget of $10 or ₹835 and run a job post for 30 days, your total LinkedIn job posting pricing will be $300 or ₹25,050 or less, depending on the reach of the post.
Once the daily budget is reached, LinkedIn removes the job listing from active marketing. After this, it is visible as a free job post or searchable and found by applicants in general job searches. Note that the daily budget refreshes each day. If the 150% limit is reached, the promotions of the listing will continue the next day.
B) Total Budget
In this model, you decide the full amount to be spent on promoting the job post on LinkedIn. For example, if you set a budget of $400 or ₹33,400, your job post will pause when this amount has been spent completely. Since there is no limit on how much of this budget will be spent daily, some days utilize more money than others. To avoid overspending, set up a maximum spend limit to close your job post once the limit is reached.
3. Select Appropriate Pricing Model
You can select any of the two LinkedIn jobs pricing models based on your hiring requirements. Whether you are looking to post more than one job listing at a time or gain more traction for your job post, promoted posts on LinkedIn can help you achieve your objectives with their flexible pricing plans.
A) Self-Serve Option
LinkedIn premium job posting cost is determined on a pay-per-click basis. In the self-serve option, the algorithm that assesses your job location, similarly titled posts, and competitors influence the cost of each click. This cost is determined by dividing the total amount spent by the number of views the job received.
The clicks and views are considered the same. However, you will not be charged for viewing your own job post, views from users not signed in to LinkedIn, and multiple views from the same user.
B) Contract Option
If you hire throughout the year and understand that the self-serve option will not suffice your hiring requirements, consider selecting the contract option. In this pricing model, you have to prepay an annual LinkedIn job posting fee. Then, you can rotate job listings in and out of promoted placements as required throughout the year. For more information on this pricing option, contact the product consultant at LinkedIn.
4. Opt for Suitable Billing Options
Choosing a suitable billing option is an essential step in setting up promoted jobs. It affects the payment cycle of LinkedIn recruiter job posting costs. If you have opted for the self-serve option, the charges for the job postings will add up daily. The amount is deducted from your card within 48 hours of closing your job or 30 days from the day you posted (if the job is still active).
Alternatively, you can be charged as soon as you reach a $500 balance. Whichever condition is fulfilled first will determine the LinkedIn cost for job posting, and accordingly, the money will be deducted from your card.
For those who have opted for the contract pricing option, LinkedIn’s team will help them set up a job budget upfront according to their requirements. In this model, you also have the option of paying quarterly or monthly.
You will receive your bill at the end of your billing cycle via email regardless of the option that you have selected. If you want to view, download, or print the receipts of your LinkedIn job ads pricing, you can go to the billing history page.
Monitor the Cost of Your Promoted Job & Optimize Budget
You can monitor your spending and adjust the budget accordingly. Here are the steps to check your total LinkedIn job ad prices:
- Click on the ‘Jobs’ icon at the top of your LinkedIn home page.
- Next, click on ‘Manage Job Posts’.
- You will find a three-dot ellipsis next to the job post. Click on it.
- Finally, click ‘Manage Job’.
While analyzing your spending, keep in mind that there may be discrepancies in the number of views and the amounts charged. This is because LinkedIn job posting costs do not include views from LinkedIn employees or the user who has posted the job.
How Your Promoted Jobs Reach the Job Seekers?
Now that we have discussed how LinkedIn cost for job posting is calculated, let’s explore how promoted jobs reach job seekers. There are several mediums that LinkedIn uses to expand the reach of your job listings. Each channel focuses on a specific type of user.
1. Instant Mobile Notifications
According to a recent survey, half of the job seekers agreed that they use their smartphones to search for job opportunities. This has made it essential that your job posts reach mobile users.
LinkedIn leverages the growing popularity of smartphones and recommends promoted job posts to locally qualified candidates through mobile notifications. All the LinkedIn members who match the job criteria will see these notifications.
2. Emails
Emails are one of the most professional methods of communication. Job posts advertised through emails are more likely to be considered legitimate as compared to others.
LinkedIn sends emails recommending your promoted jobs to relevant candidates and encourages them to apply. This is one of the best strategies for sourcing candidates who rely on emails for formal communication.
3. Featured in Search Results
Your promoted job listings will appear at the top of search results when job seekers search for jobs similar to yours. There will be a ‘Promoted’ tag attached to it. This post will be visible to all qualified LinkedIn members as well as to those users searching for your job post on the platform.
4. Jobs Tab
The LinkedIn jobs tab has a ‘Recommended for you’ section. When you promote your job post, relevant candidates see these posts in this section. This allows your listing to reach all the LinkedIn members who the algorithm perceives as a good match for the advertised job.
5. LinkedIn Feed
You will find several posts by individuals and organizations in the LinkedIn feed. Job posts also feature in this feed where suitable candidates will see them as recommendations as they scroll through the content.
This ensures that information about your job reaches the candidates who are not necessarily searching for jobs but are qualified and may be interested in applying.
Conclusion
Explore the LinkedIn job posting cost models discussed here to make informed decisions about promoting jobs, an essential step in the hiring process. As an employer, you can leverage the platform to find top talent that suits the requirements of jobs offered by your organization. While free job postings are a good option to begin with, consider investing in promoted jobs to maximize the result of your hiring efforts. If you want to explore other platforms to expand the scope of your job post, check out how to post a job on Internshala.
FAQs
Answer: When you post a job on LinkedIn, you are required to specify how you want to be notified of the interested applicants. You can choose to direct the applicants to an applicant tracking system or your website to proceed with the application process. Alternatively, you can ask the candidates to submit their information through LinkedIn.
Answer: Both free and promoted job posts remain active until they are closed. Promoted jobs also remain active until the total budget is reached. All the job posts automatically close after six months.
Answer: Here is how you can do paid job posting on LinkedIn:
1. Click on the ‘Jobs’ icon at the top of your LinkedIn homepage.
2. Click the ‘Post a job’ button.
3. Go to the ‘Job Details’ page and enter the necessary details like the job description and required skills.
4. Click ‘Continue’.
5. In the ‘Applicant Options’ page, fill in details about how you would like to receive applicants and review screening questions.
6. Next, click on the ‘Promote job’ button and add your credit card details on the checkout page.
7. Review the final details and click on ‘Post job’ to submit your job post.
Answer: You can choose a daily budget plan from as low as $10 or ₹835 a day. However, if you are planning to keep your post active for more time, you can keep a minimum budget of $500 to $1000. Ensure that you monitor the budget and conversions to make necessary changes.
