SEO Analyst Job Description [with Template]

In today’s technologically advanced world, having a strong online presence is essential for businesses to expand. An SEO Analyst can help your business improve its online game. Therefore, finding a skilled and knowledgeable SEO Analyst is crucial for increasing website traffic, boosting conversion rates, and improving overall brand visibility. 

To hire a qualified candidate, creating an effective job description is the first step. With a well-written SEO analyst job description, you can attract top candidates and set clear expectations for the duties and qualifications needed to succeed in the position. In this blog, we will discuss key elements that should be included when creating an effective job description for an SEO Analyst.

Role of an SEO Analyst 

An SEO Analyst can enhance your company’s online presence by optimizing website content, improving search engine rankings, increasing organic traffic, and ultimately driving more potential customers to the website.

Additionally, an SEO Analyst can optimize website architecture for better user experience and search engine visibility and monitor and analyze website performance using various tools and metrics. By staying up-to-date on algorithm updates and industry trends, they ensure that the company’s online presence remains competitive and relevant in the ever-evolving digital landscape.

How to Craft an Effective SEO Analyst Job Description?

A job description consists of a few essential sections that provide crucial information about the company and the job role. Here is an overview of the relevant sections to include in an SEO analyst job description.

1. About the Company

Begin the job description with an introductory section that provides insights into the company. The introduction should highlight the company’s core values, culture, and mission to give applicants a better understanding of what drives the organization. By reading this information, potential candidates should be able to determine if their career aspirations align with those of your company. 

Sample:

About the Company:

ABC is a leading e-commerce company that sells specialty outdoor gear and apparel. Since our inception in 2010, we have been committed to providing top-quality products that withstand the rigors of adventure. From selling durable hiking boots to robust makeshift tents, we aim to enhance the experience of outdoor enthusiasts who share a passion for exploration. We are committed to providing career advancement training programs for our employees and cultivating a healthy and inclusive work environment.

2. SEO Analyst Job Brief 

This section should focus on providing a brief and clear overview of the SEO analyst’s job responsibilities. It will provide the reader with the necessary information about what the position entails and the core purpose of the job responsibilities.

Sample:

Job Brief:

We are seeking an experienced SEO Analyst to help enhance our online visibility through organic search performance. You will be responsible for conducting keyword research, overseeing on-page optimization, building links, leveraging analytics, and identifying optimization areas. The ideal candidate should have a strong knowledge of SEO best practices and experience in developing and executing successful SEO strategies.

3. SEO Analyst Job Roles and Responsibilities 

In this section of the SEO analyst job description, you should detail the daily tasks involved in the job role. It is important to customize these responsibilities according to your company’s needs and the level of proficiency expected for this role. The following are essential SEO analyst roles and responsibilities that you can incorporate into your job description.

Sample:

Responsibilities:

• Audit the website’s technical SEO to improve site architecture, URL structure, etc.
• Research target keywords and topics to build a content optimization plan.
• Optimize on-page elements like metadata descriptions, titles, headings, etc.
• Perform off-page SEO research and analysis around competitors.
• Monitor organic traffic, rankings, and other SEO metrics.
• Identify site issues through data analysis and recommend fixes.
• Collaborate with teams to create SEO-friendly content.

4. Education & Qualifications

To ensure success in the SEO analyst role, it is imperative to outline the essential educational background and experience needed to attract potential candidates. The more specific these requirements are outlined, the better equipped prospective applicants will be when seeking employment in this position.

Sample:

Qualifications:

• Bachelor’s degree in Marketing or a related field.
• Digital Marketing course certification (preferable).
• 4+ years of experience in the SEO analysis field.
• Expert-level understanding of SEO concepts and best practices.
• Working knowledge of analytical tools like Google Analytics.

5. Skills

Following the outline of qualifications and educational requirements for the position of SEO Analyst, the next section should consist of skill set requirements. It is meant to emphasize the technical and soft skills needed to excel in this position. By accurately outlining the required SEO analyst skills, candidates can identify how well-suited they are for the position before applying.

Sample:

Skills:

• Expert-level understanding of SEO tools and techniques.
• Knowledge of search engine algorithms and updates. 
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Efficient in managing multiple accounts simultaneously.
• Skilled in conducting A/B testing experiments to see which SEO strategy works the best.
• Ability to adjust to new processes and systems for website design and development.
• Strong analytical skills to assess website traffic and performance.
• Ability to adapt to changing trends and technologies in the digital marketing industry.
• Excellent communication skills to collaborate with other teams.

6. Salary Information & Benefits 

This section is optional when drafting an SEO analyst job description. It is important to include a suitable salary range that aligns with the pay structure of your organization. Additionally, you can mention the benefits of working for your company. 

Sample:

Offered Salary: Between ₹6.5 LPA – ₹10 LPA (based on your experience level)

Additional Benefits:

• Health insurance
• Career growth opportunities 
• Performance-based bonus

7. CTA

The call-to-action section (CTA) of your SEO analyst job description should be able to encourage prospective applicants to apply for the role. It is essential to provide clear instructions on how individuals can submit their applications.

Sample:

How to Apply:

Interested candidates should submit their resume and a cover letter explaining their interest in the SEO Analyst position to careers@xyz.com. Please include ‘SEO Analyst Job Application’ in the subject line.

SEO Analyst Job Description Template

Here is an SEO analyst job description template to guide you in crafting an effective job listing that attracts qualified candidates.

About the Company: Internshala connects students with employers for internships and jobs and offers online training programs to enhance the skill set of students and young professionals seeking a work opportunity. Founded by Sarvesh Agrawal in 2010, we offer a wide range of internships across various fields, such as engineering, management, design, content writing, etc. We aim to empower students and young professionals by providing resources for personal and professional growth. Job Title: SEO Analyst Job Brief: We are seeking a talented SEO Analyst to join our team. The ideal candidate should have a passion for implementing best practices in search engine optimization. As an SEO Analyst, you will play a key role in optimizing our clients’ websites for search engines, conducting keyword research, analyzing website performance, and implementing SEO strategies to improve organic rankings and traffic. Responsibilities: – Conduct keyword research to identify relevant keywords for target audiences. – Perform on-page SEO and off-page SEO optimization, including optimizing website content, meta tags, and URL structures. – Monitor website performance using tools, such as Google Analytics, Google Search Console, and SEO monitoring platforms. – Analyze website traffic, user engagement, and conversion metrics to identify areas for improvement and optimization. – Collaborate with content creators, web developers, and marketing teams to implement SEO recommendations and strategies. – Stay updated on industry trends, algorithm updates, and best practices in SEO to ensure our clients’ websites remain competitive and visible in search engine results pages (SERPs). Education & Qualifications: – Bachelor’s degree in Marketing, Communications, Business, or a related field. – Business analytics course certification or any related certificate (preferable). Skills: – Ability to identify and analyze keyword performance using tools like Google Keyword Planner, SEMrush, Ahrefs, etc. – Technical knowledge of factors that affect on-page SEO, including page speed, meta tags, alt text, site architecture, URL structure, and more. – Understanding of link-building techniques, including outreach, partnerships, guest posting, etc., to earn quality SEO backlinks. – Expertise using rank tracking software like SEMrush, Ahrefs, and Moz to monitor keyword rankings and other SEO metrics. – In-depth knowledge of Google Analytics usage to analyze site traffic, top landing pages, and converting keywords. – Proficiency in leveraging Search Console data to identify technical SEO issues, index coverage, optimize content, and monitor performance. – Understanding of HTML concepts and CSS principles to provide recommendations on improving technical SEO. – Data visualization skills using Excel, Tableau, or Power BI tools to better present organic performance analyses and reports to stakeholders. – Strong analytical skills and attention to detail.Excellent communication and interpersonal skills to manage teamwork. – Effective leadership skills to lead the SEO optimization of social media platforms. – Ability to work independently and collaboratively in a fast-paced environment. Offered Salary: Between ₹10 LPA – ₹15 LPA  Additional Benefits: – Travel allowance – Paid time off – Health and life insurance How to Apply: Interested candidates should submit their resume and a brief cover letter explaining their interest in the position to internshala@gmail.com. Please include ‘SEO Analyst Job Application’ in the subject line.

Also Read: SEO Executive Job Description

Conclusion

Crafting an effective SEO analyst job description requires a thorough understanding of the role and its responsibilities. It is important to clearly outline the key skills and qualifications required for the position, as well as any specific tasks or projects that will be expected. This way, you can attract top talent with both the technical expertise and strategic thinking abilities necessary to succeed as an SEO Analyst in your organization.

You can post a job for free on Internshala to hire an SEO Analyst. Also, consider checking out this quick guide on improving the recruitment process to hire the best candidate.