Copywriter Job Description – Qualifications, Responsibilities, & Templates
Copywriting is a powerful marketing strategy that involves persuasive writing in digital marketing materials, such as advertisements and social media. When you are hiring copywriters, you are looking for candidates who can create compelling content to engage the audience and strengthen your brand’s identity.
Crafting a well-written job description for a copywriter streamlines the hiring process by clearly outlining the required responsibilities, skills, and qualifications. In this blog, we will learn how to create an effective copywriter job description and share job description samples for different levels of experience, including interns and experienced candidates.
Key Considerations Before Hiring a Copywriter
Here are some of the duties, qualifications, and skills you can include in a copywriter job description.
Copywriter Job Duties
The major duties of a copywriter are listed below.
- A bachelor’s degree in Mass Communications, Journalism, English, or a related field.
- Excellent editorial, proofreading, and writing skills.
- Familiarity with keyword research and SEO tools.
- Competence in Google Ad management.
- Ability to manage multiple projects and meet deadlines.
- Ability to understand the needs of a project and the target audience.
- Strong command of the English language with excellent written and verbal communication skills.
- Prior experience in copywriting or content writing.
- A team player with the ability to take leadership when required.
- Outstanding research skills and reading comprehension skills.
- Ability to incorporate feedback.
How Much Does it Cost To Hire a Copywriter?
According to the market standards, the average compensation of a copywriter is ₹9.8 LPA. A copywriter’s salary ranges from ₹6.3 LPA to ₹20 LPA, depending on various aspects, such as years of experience, technical skills, and quality of portfolio.
Copywriting Job Description Examples
Given below are a few copywriting job description samples you can refer to while crafting job descriptions for different copywriting positions.
Sample 1: Copywriter Intern Job Description
While hiring copywriting interns, creating an accurate job description can help you get the right candidate easily. Here is a sample job description for a copywriter intern.
About the Company: ABC Coding is one of the largest online coding EdTech companies. Our mission is to impart knowledge and bridge the skill gap between colleges and industries. We have taught 60,000+ students through our online platform to upskill themselves for employment prospects. As pioneers in EdTech, we are consistently working on creating student-centric learning programs. Job Title: Copywriting Intern Job Description: We are seeking a creative and enthusiastic Copywriting intern to join our team. As a copywriting intern, you will play a major role in creating engaging and informative social media content. The ideal candidate should have an excellent command of the English language, a passion for writing creative content, and a basic understanding of copywriting. Key Responsibilities: – Conducting research and writing quality content for social media and other marketing channels. – Proofreading for clarity and grammatical accuracy. – Demonstrating flexibility in writing style to create content for different platforms according to the audience. – Managing time effectively to meet deadlines. – Collaborating with the content and marketing team to brainstorm creative concepts. Requirements: – A degree in English or Journalism (preferred). – Excellent command of English. – Ability to think creatively. – Open to learn about new technologies, writing styles, and copywriting methods. – Detail-oriented with excellent proofreading and editing skills. – A team player. Benefits: – Certificate at the end of the internship – Monthly stipend – Hybrid working model Email us your resume to apply for the position at careers@abccoding.com |
Sample 2: Copywriter Job Description [For Freshers]
While building your content team, you can hire freshers or entry-level copywriters. They have foundational skills in writing, creativity, and communication.
Given below is a sample job description for a fresher/entry-level copywriter.
About the Company: XYZ Pvt. Ltd. is a leading marketing organization that specializes in providing innovative and strategic solutions to its clients. We have partnered with the world’s top 100 brands, including Coca-Cola, Nestle, Ford, Dyson, and more. We aim to provide top-notch services that drive results for our clients. With a plethora of experience across an extensive range of sectors, XYZ Pvt. Ltd. delivers relevant and engaging content across all social media platforms. Job Title: Copywriter (Fresher) Job Description: This is a full-time role for a copywriter. It would involve writing and editing content for social media regularly, ensuring consistency in messaging and tone across the platforms. The copywriter is responsible for working with the marketing team to create compelling copy that resonates with the target audience and drives desired actions. Key Responsibilities: – Brainstorming and developing ideas along with the marketing team. – Writing clear, compelling, and original copy for social media platforms. – Creating captions, catchphrases, jingles, and taglines. – Managing communication on various social media platforms. – Writing copies for Google ads. – Creating and crafting online advertising campaigns. – Stay on top of relevant trends and news to identify content opportunities. Requirements – A bachelor’s degree in English, Marketing, Mass Communication, Journalism, or a relevant field. – Excellent verbal and written communication skills. – Prior experience in copywriting. – Understanding of search engine optimization and keyword research tools. – Digital marketing certification course. – Knowledge of social media platforms (Instagram, Quora, YouTube, etc.) and marketing techniques. – Detail-oriented and able to work under tight deadlines. Benefits: – Flexible work schedule with optional work from home – Competitive salary – Health insurance – Paid leave policy If you are interested in this position, email us your resume at careers@xyz.com |
Sample 3: SEO Copywriter Job Description [For Experienced Candidates]
By hiring the ideal SEO copywriters for your brand, you can optimize your content for better accessibility and visibility. Here is a sample job description for an SEO copywriter.
About the Company: Bettercube Pvt. Ltd. is a leading software development company in India. We specialize in creating innovative solutions for our clients and helping them achieve their business goals. We aim to create a future where an AI-powered conversational platform is at the center of your workplace, delivering a delightful employee experience. The potential of this future drives us every day. Job Title: SEO Copywriter Job Description: We are seeking a skilled and detail-oriented SEO copywriter. The candidate will be responsible for creating quality, engaging, and search-engine-optimized copy that aligns with our brand and target audience. This role requires a deep understanding of SEO best practices and technical skills, and the ability to communicate complex topics in a clear, concise, and persuasive manner. Key Responsibilities: – Producing high-quality, well-researched content. – Working closely with the product and marketing team to create a content outline. – Creating SEO-optimized content (usually between 600-1800 words). – Improving core metrics like conversion, click-through, and activation rates. – Audit existing content to identify opportunities for improvement and optimization. – Optimize meta tags, headers, and other on-page elements to enhance search engine visibility. Requirements – At least 3+ years of experience in SEO content creation & copywriting. – A strong portfolio showcasing improved rankings. – Proficiency in SEO tools (Google Analytics, SEMrsuh, Moz). – Understanding of HTML. – Excellent research skills to stay up-to-date with industry trends. Benefits: – Competitive salary – Opportunity to work with a highly skilled and experienced team – Health insurance & paid leaves – Opportunity for growth and career advancement If your qualifications align with these requirements, send us your resume along with a cover letter at careers@bettercube.com |
Conclusion
A copywriter can supercharge your marketing collateral by creating content that hits the mark and clicks with your target audience. However, it is important to write a good copywriter job description to attract the right candidate. Whether you are looking for interns, freshers, or experienced professionals, outlining the required skills, responsibilities, and qualifications helps you attract quality candidates.
What are some qualities you look for in a candidate while hiring a copywriter? Let us know in the comments section below. Also, check out how to write an inclusive job description to promote diversity and streamline your hiring process.