Top 10 Highest Paying Jobs in Marketing: Job Roles, Salary, & Top Companies Hiring
Marketing plays a crucial role in building brands and increasing sales. This is why there is a high demand for marketing professionals in every domain. According to a survey, the demand for marketing jobs is expected to increase by 10% between 2021 and 2031 (equivalent to 33,700 new jobs), which surpasses the average growth rate of other professions. In this blog, we will explore some of the highest paying jobs in marketing. We will also take a look at the key responsibilities, the average annual salary, and the top companies hiring in India for different marketing roles.
Highest Paying Jobs in Marketing in India
The marketing field offers diverse career opportunities in a variety of industries, such as advertising, public relations, digital marketing, social media management, and more. Whether you are looking for a job at the entry level or the executive level, you will find opportunities that pay handsomely. Here is the list of the best-paying marketing jobs in India.
1. Digital Marketing Project Manager
The digital marketing manager jobs is one of the best-paying marketing jobs. The role involves managing various digital projects, whether they are for one brand or multiple companies. These projects can range from launching websites and running advertising campaigns to creating web applications.
As a part of the digital marketing project manager job role, you have to create budgets and detailed plans for each project and effectively communicate the needs and expectations of clients with internal teams to meet deadlines successfully. To enhance your career prospects and find a job in this profile, it can be advantageous to pursue a digital marketing course with placement guarantee.
Roles & Responsibilities:
- Execute various marketing campaigns across different channels like social media, email, etc.
- Analyze campaign metrics and provide recommendations for optimization.
- Assist with marketing asset creation, like graphic designs and presentations.
Top Companies Hiring:
- Apptunix
- InvenTech Info Solutions Private Limited
- Elixir Consulting (A Gi Group Holding company)
- Digitally Next
- Hire Digital
Average Salary Range: ₹ 13.5 LPA – ₹18 LPA
2. E-commerce Manager
As an e-commerce manager, your main job is to come up with innovative approaches to enhance the functionality and user experience of a company’s digital platforms, such as websites and online stores. This involves researching effective marketing strategies for implementing updates and modifications to existing advertising platforms to drive profitability and increase website traffic.
Roles & Responsibilities:
- Oversee daily operations and policies of e-commerce platform and web storefront.
- Implement online sales, marketing, and merchandising strategies to drive revenue.
- Analyze site analytics and identify areas of optimization to improve conversion.
Top Companies Hiring:
- Havas Media Network
- Frido
- Hungry Bird Resources
- Wholsum Foods (Slurrp Farm and Millé)
- Just Herbs
Average Salary Range: ₹ 2.2 LPA – ₹19 LPA
Also Read: High Paying Business Jobs
3. Content Marketer
If you choose to pursue a content marketing jobs, your role will entail producing engaging material to captivate the target audience of their employer or client. This can include various forms, such as video, audio, print, and visual media. Their main objective is to develop informative content that educates the target audience and connects viewers with the product or service being promoted.
Roles & Responsibilities:
- Create written or visual assets like blog posts, infographics, and videos to attract customers.
- Tailor content and strategies to customer acquisition and retention goals.
- Promote content across media channels to increase awareness and generate leads.
Top Companies Hiring:
- Peoplebox
- Randstad
- Cyber Panthers
- Storylane
- The Better India
Average Salary Range: ₹ 2.4 LPA – ₹13 LPA
4. Marketing Manager
Marketing manager jobs are among the top-paying marketing jobs in India. Marketing managers are responsible for devising and executing strategies to enhance a company’s brand, product, or service.
They are also in charge of identifying potential business opportunities, optimizing pricing tactics, and forecasting future trends based on industry insights. Additionally, they oversee the activities of the marketing team and manage budget allocations.
Roles & Responsibilities:
- Develop full marketing strategy and plans aligned with business goals.
- Manage the marketing budget and allocate resources appropriately.
- Lead, motivate, and direct the marketing team toward strategic objectives.
Top Companies Hiring:
- Indiantiators
- White Cloud Brands
- Gallagher
- Babai Tiffins LLP
Average Salary Range: ₹ 4.2 LPA – ₹24 LPA
5. Product Marketing Executive
Product marketing executive jobs are one of the top-paying marketing jobs in India. They are responsible for promoting and selling a particular product of the company. They work closely with sales, marketing, and product development teams to develop and execute marketing strategies that will increase product awareness and drive sales.
Roles & Responsibilities:
- Contribute to team effort by planning the marketing strategies for the product line.
- Manage product pricing and distribution.
- Oversee promotional activities and events.
- Track and report sales and product performance, and accordingly make recommendations to senior management for improvements or modifications.
Top Companies Hiring:
- Zoho
- HighRadius
- Amazon
- Myntra
- Swiggy
Average Salary Range: ₹3 LPA – ₹8 LPA
6. Marketing Account Manager
A marketing account manager serves as an intermediary between a marketing company and its customers. They communicate with current and potential client representatives to understand their accounts and goals. They are also responsible for creating and implementing effective marketing strategies. In addition, these managers provide customer support services and handle any issues.
Roles & Responsibilities:
- Build and maintain strong relationships with clients to ensure high levels of client satisfaction.
- Manage the day-to-day activities of assigned client accounts, including coordinating with cross-functional teams on fulfillment.
- Develop strategic solutions, proposals, and presentations to address client needs and achieve revenue targets for accounts.
Top Companies Hiring:
- INSIDEA
- Truecaller
- Hewlett Packard
- Allegis Group
- Rapid7
Average Salary Range: ₹10 LPA – ₹15 LPA
7. Marketing Analyst
A marketing analyst is responsible for analyzing data to support an organization’s marketing strategies. This involves monitoring advertising expenses, studying consumer patterns, investigating market developments to identify potential opportunities, and reviewing the results of past marketing campaigns. Based on their findings, they provide recommendations for enhancing future marketing efforts.
Roles & Responsibilities:
- Work together with the brand team to carry out a thorough evaluation and assess competitors’ marketing strategies.
- Partner with various internal teams to create effective business planning strategies for implementation by sales teams.
- Gather and organize data from sales reports in an easy format for analysis and decision-making.
Top Companies Hiring:
- Infosys Bengaluru
- Tvisha Technologies Incorporation
- Unnati Bengaluru
- Thomson Reuters
Average Salary Range: ₹2.4 LPA – ₹14 LPA
8. Content Marketing Writer
A content marketing writer is responsible for creating compelling and original content to promote a company’s brand through various channels, such as social media platforms, website pages, and marketing materials. Their tasks involve producing high-quality pieces like blog posts, articles, white papers, e-books, or case studies that effectively convey the company’s message. Additionally, they implement SEO strategies to increase visibility on search engines. It is considered one of the highest paying entry level marketing jobs in India.
Roles & Responsibilities:
- Creates compelling content for blogs, websites, and social media to attract and engage a target audience.
- Researches industry trends and topics to write relevant, insightful articles and thought leadership content.
- Optimizes content for SEO to improve search visibility and traffic.
Top Companies Hiring:
- The Better India
- Made Easy Education Pvt. Ltd.
- FreshMindIdeas
- ToneTag
- ANS Commerce (A Flipkart Company)
Average Salary Range: ₹5.4 LPA – ₹6.6 LPA
Also Read: Highest Paying Jobs after MBA
9. Public Relations Manager
A public relations manager is an expert in maintaining and enhancing the reputation of an organization by effectively communicating with the public. They ensure that all actions taken by the organization align with its brand image and are actively involved in decision-making processes.
Their primary tasks involve drafting press releases for print media, representing their respective organizations at various events or gatherings open to the public, and fostering strong relationships with members of media outlets.
Roles & Responsibilities:
- Develops and executes PR strategies to shape positive public perceptions of the organization.
- Cultivates relationships with media outlets and key influencers to secure press coverage.
- Creates messaging aligned with brand identity and writes press releases, articles, and speeches.
Top Companies Hiring:
- ON PURPOSE
- Qrata
- Cision
- The Good Edge
- Edelman
Average Salary Range: ₹ 2.6 LPA – ₹17 LPA
10. Social Media Marketing Executive
A social media marketing executive job is a top paying entry level marketing job. It offers one a great opportunity to learn the fundamentals of digital marketing, build their career, and earn a good salary.
It is a marketing job role that involves the use of social media platforms like Twitter, Instagram, LinkedIn, etc., to promote the products, services and ideas of the company. They are primarily responsible for viral marketing and creating the brand awareness to drives sales.
Roles & Responsibilities:
- Create and manage social media campaigns.
- Write web content to engage the target audience.
- Analyze data to measure success of social media campaigns and draw insights to improve social media initiatives.
- Monitor customer feedback and respond to inquiries.
Top Companies Hiring:
- Flipkart
- India Infotech
- IndiaMART
Average Salary Range: ₹ 3.5 LPA – ₹7 LPA
Conclusion
The field of marketing offers a wide range of high paying jobs for individuals with diverse skills and creativity. Some of the highest paying jobs in marketing include digital marketing project manager, content marketer, marketing manager, marketing specialist, etc. By carefully studying this guide, you will get a better understanding of the top roles, responsibilities, and average salary. It will help you make an informed career decision.
If this has been helpful to you, leave us your thoughts in the comment section below, letting us know what role best resonates with your career ambition. Here is a valuable resource on the best jobs for the future, It is a futuristic guide to discovering top careers that will be in demand in the coming years.